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4 SEO Trends That Aren’t Going to Disappear

Danny Donovan
September 26, 2013

When crafting an internet marketing campaign, it’s sometimes hard to know which SEO trends to follow in order to experience long-term success. Although many of these SEO trends will eventually disappear, some of the current SEO strategies are expected to have longevity. If you aren’t incorporating one of these trends into your SEO strategy yet, now is the time to start!

1. Quality Everywhere

The trademark of the “new SEO” that has appeared in 2013 is quality. Thanks to Google’s Penguin and Panda updates, many webmasters found that their borderline “black hat” tactics were no longer acceptable. With search engines cracking down on low quality practices, the best defense is to institute high quality SEO strategies throughout your internet marketing campaign!

2. The Rise of Authority

Authority has been a buzzword among SEOs in 2013 because authority continues to gain in importance. Google Authorship is a key part of establishing authority because it allows you to demonstrate to your audience that you are an active part of your online industry. However, Google Authorship can also pose a danger if you aren’t producing great content because searchers can easily discover any low quality content.

Authority isn’t just limited to Authorship, though. Social signals also play a huge role in demonstrating your authority, so make sure that you incorporate social media into your SEO strategy. In addition, regularly posting strong content builds authority because Google can see that you are frequently contributing to your industry.

3. Innovative Design

Since Google is all about user experience, great design plays a key role in the “new SEO.” A site that appears professional and accessible is much more appealing to visitors than a site that looks like it hasn’t been updated in months. A strong design can also play a part in increasing conversions because an awesome design will clearly direct visitors toward your conversion goals.

4. Careful Link Building

Quality is the trademark of good link building today. Anything that looks remotely like a link scheme or a low quality link building tactic will trigger a Penguin penalty, so SEOs have found it necessary to focus on building one quality link at a time. Links are still important, but they are only useful if they come from reputable competitors or colleagues, social media, guest posts, or other trustworthy outlets.

Do you think that these SEO strategies will have longevity? What other SEO trends do you expect to have lasting impact on the industry?

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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