When crafting an internet marketing campaign, it’s sometimes hard to know which SEO trends to follow in order to experience long-term success. Although many of these SEO trends will eventually disappear, some of the current SEO strategies are expected to have longevity. If you aren’t incorporating one of these trends into your SEO strategy yet, now is the time to start!
1. Quality Everywhere
The trademark of the “new SEO” that has appeared in 2013 is quality. Thanks to Google’s Penguin and Panda updates, many webmasters found that their borderline “black hat” tactics were no longer acceptable. With search engines cracking down on low quality practices, the best defense is to institute high quality SEO strategies throughout your internet marketing campaign!
2. The Rise of Authority
Authority has been a buzzword among SEOs in 2013 because authority continues to gain in importance. Google Authorship is a key part of establishing authority because it allows you to demonstrate to your audience that you are an active part of your online industry. However, Google Authorship can also pose a danger if you aren’t producing great content because searchers can easily discover any low quality content.
Authority isn’t just limited to Authorship, though. Social signals also play a huge role in demonstrating your authority, so make sure that you incorporate social media into your SEO strategy. In addition, regularly posting strong content builds authority because Google can see that you are frequently contributing to your industry.
3. Innovative Design
Since Google is all about user experience, great design plays a key role in the “new SEO.” A site that appears professional and accessible is much more appealing to visitors than a site that looks like it hasn’t been updated in months. A strong design can also play a part in increasing conversions because an awesome design will clearly direct visitors toward your conversion goals.
4. Careful Link Building
Quality is the trademark of good link building today. Anything that looks remotely like a link scheme or a low quality link building tactic will trigger a Penguin penalty, so SEOs have found it necessary to focus on building one quality link at a time. Links are still important, but they are only useful if they come from reputable competitors or colleagues, social media, guest posts, or other trustworthy outlets.
Do you think that these SEO strategies will have longevity? What other SEO trends do you expect to have lasting impact on the industry?