As mobile continues to grow, it is becoming increasingly important for every company to have an engaging mobile site. Gone are the days when you could simply leave mobile searchers to visit your normal website. With Google’s new one-second timetable for mobile pages to load, it is crucial to develop an exciting mobile site that will instantly compel visitors to interact with your brand. Follow these tips to make sure that your mobile site is attractive and user-friendly for mobile visitors!
1. Stick to a Simple Design
For mobile sites, the design should be simple, because simple mobile sites are much easier to use. Keep the color scheme uncomplicated, because a mixture of too many different colors is usually not very effective on a small screen. Make sure that the most important elements of the page are near the top so that mobile users don’t have to scroll down and sort through content to get the information they want.
2. Make It Readable
Font size can have a huge impact on the success of your mobile site. Use a font that is large enough to be easily readable on a small screen. However, if your font is too large, you won’t be able to fit enough content onto the screen. Conduct tests of your site on different mobile devices and then optimize the font size for maximum impact.
3. Cut Out Unnecessary Components
To continue the idea of creating a simple design, think about what components of your standard site are not needed in a mobile format. Streamline your navigation and pages so that mobile visitors can easily get to the information that they want. If you’re trying to attract local customers, make sure that your physical location is easily accessible!
4. Keep Content Concise
When it’s time to develop mobile content, think about that content as a pared down version of your normal site. Focus on providing key information without unnecessary frills. Include a strong, clear CTA, but be careful to avoid overselling your products or services.
5. Speed Up the Load Time
As you might have noticed, almost all of the tips have to do with streamlining your mobile site. Whenever you are able to cut out components, trim down text, or simplify navigation, the load time of your mobile site will increase. Since Google favors sites with a quick load time, your streamlined mobile page will be able to gain a higher ranking in the SERPs!