There have been rumblings that brochures are no longer a good form of advertising. The dedicated team at DsquareD Media would disagree with that notion. Brochures have their purpose; the object is to use the right tool for the job. For instance, if you are looking to get quick national exposure on a new product line, then your best bet is probably a press release. On the other hand, if you have clients coming into an office who have the capability to refer friends, then you want to make sure they walk out with a brochure every time.
People often misunderstand the usefulness of brochures. They may not be your ticket to fame, and you will have a hard time selling products through a brochure, but they are cheap and efficient ways to promote information as well as build a brand. In this high tech digital world, people still enjoy the feel personal feel of holding information in their hand. People enjoy the idea bringing a great brochure to someone who really needs it.
Now, understanding the place and usefulness of a brochure is half the issue. Once we work to find where a brochure can be useful, the next step is to work together to make sure the brochure is well designed and appealing. There is no purpose in printing out brochures that are boring with white background and black text. Hardly anyone will pick it up, and of those people, even fewer will read it. People respond to emotion, so it is quintessential we the DsquareD designer and the customer work together to create an eye catching brochure that easily delivers important information, as well as holds the reader’s attention long enough to put the information to use. Although brochures are a cheap investment, they are still a means to advertise, and therefore should yield positive results.