April 22, 2014 | Marketing

What is Black Hat SEO?

In the world of search engine optimization, there are various terms associated with it. Each of them has its own crucial role played in the overall performance of a business website. There are also various techniques and strategies applied to every situation or problem within a business or website. One of them is the Black Hat SEO which has its own purpose and use.
If you have not heard about it before, it is the perfect time to inform yourself about this method in SEO. Learn about its basic information and discover its essence in making your business or website work well.
Understanding Black Hat SEO Better
Black Hat SEO refers to the kind of unscrupulous tactic in search engine optimization. This is used in raising the SERP (search engine results page) ranking of the website illegitimately, or this is about lowering the website ranking of the competitor.
The site’s position on SERP is important in reaching the target audience. The organic results that are visible depend on the user’s display size and search term. According to an ad network research, the top results will receive about 33 percent of traffic while the second results will obtain 18 percent. The portion will significantly decline at every lower position.
There are different methods for black hat SEO that exist. These include:

  • Making phantom pages
  • Spamdexing
  • Hacking the website of the competitors

On the other hand, white hat SEO makes use of legitimate tactics in helping websites get featured prominently in any organic search engine result.
The providers of search engines, like Google, are considering optimization tactics which are deceptive or those that do not conform to the guidelines as black hat SEO method. These tactics can be identified through an algorithm which results to automatic lowered rankings. The manual website review that has been detecting the deceptive practices results to the removal of the site from the index of search engines.
Black Hat Techniques
The methods of black hat SEO usually sound so tempting for those who want to obtain an immediate traffic surge. However, it will most probably put them into trouble. Its methods do not really pay off. The algorithms in search engine have been continuously tweaked in order to help them remain honest in allowing the site rise on top. However, those who are using it apply different techniques that can make their task easier. If you are interested in SEO for your business you can call us at (561) 654-0237 or visit us online at http://www.dsquaredmedia.net/.

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