Facebook, Twitter, Google +, YouTube, Pinterest, etc. In today’s world do you ever go a day, or even a few hours without using, or at least hearing about those and other social media/networking websites? Most likely the answer is no, at least for the vast majority of people. Even if you don’t use those websites or others, you cannot escape hearing about them on almost every TV commercial. Most commercials for products, services, and about anything else will end with “like us on Facebook ” or “follow us on Twitter.” So why is that? Why do companies try so hard to get people to follow their social media sites? Why do we constantly hear those sites mentioned? The simple answer is because in 2013, and for the foreseeable future, social media marketing is the driving force in our society. Social media is no longer simply a fad for teens and young people, but a primary means of communication, socializing, entertainment, networking, and so much more for young and old alike.
Today most people have a need to be “connected” and “in the know” the minute things happen, and there is no better way to keep track of what’s happening minute by the minute than with online social media.
That’s why persons and companies who want to thrive need to have a strong social media presence. In the past, paper mail, Television, and email were the primary target for advertisement; and while those avenues are still important, social media has become the main targeted advertisement because that’s where the people “are.”
You may say “well I have a good website.” But while having a website aided by good Search Engine Optimization (SEO) is a must, websites are limited in how many people may find them through an internet search.
By having a good social media marketing strategy, you can tap into an almost limitless potential customer base and generate great traffic to your website. It’s also greatly effective because it can be interactive and potentially puts your company and product in front of those potential customers on a daily basis.
Not only should a company have “pages” set up on the major social media sites, they should also consider running ads through them. Facebook ads are some of the best examples. If you were a company that sells exercise equipment you could run an ad marketed to Facebook users in the US who has listed as one of their interests “outdoor fitness activities.” There are currently 37,094,980 Facebook members who have listed that as an interest and would be the ones your ad would be targeted to. Those are all high-interest potential customers.
But if you want to narrow the market of your ad, you could select your target as those interested in “outdoor fitness activities” that live in Florida, and then the number goes to 2,119,880. Narrow it even further by selecting your targeted ad to only include people in West Palm Beach and the number goes to 36,720.
Of course, the pricing all depends on the targeted audience and other factors which can be selected. But Facebook and other ads are very cost effective and can lead to many long time customers.
Social media is an invaluable and almost unavoidable part of doing business today. Pages and ads are fairly simple to set up and maintain for people who have a lot of experience with social media and or website development, but can also require time and expertise many people in business may not have. That’s why it’s very important to get the help of a good social media marketing company to help you get started.
If you want your business to thrive, get connected on social media today.
If you are interested in hiring experts to manage your Social Media Marketing, Dsquared Media is waiting for your call. For a free quote call (561) 654-0237 or contact us online.