Addiction Treatment SEO Case Study

Objective

This study showcases SEO statistics from a marketing campaign for a women’s-only, outpatient mental health treatment facility. They offer outpatient treatment services for both individuals and families living with various mental health issues.

Some of the objectives from this campaign include:

• reaching specific audiences needing mental health services
• getting more people who need these services to the website
• improving content and user readability
• getting more people to the site organically (without paid ads)
• developing a more impactful brand presence

Challenges

The primary challenge within the addiction and mental health treatment realm of digital marketing is legal regulations. With heavy restrictions on digital marketing for businesses within this industry, paid marketing approaches like Google ads can be restricted. Building a long-term approach for organic traffic allows websites is a great approach for businesses in this space.

Another challenge posed to digital marketing within the industry of mental health treatment is competition. With almost every treatment website using its own SEO approaches, it’s imperative to go after realistic keywords, utilize both traditional and novel methods, and continuously optimize according to search engine updates.

Solutions

For this project, Dsquared Media designed and developed a long term SEO strategy which involved:

• designing and developing a blog page to promote informative content
• writing, optimizing, and posting content to blogs on a monthly basis
• choosing and implementing competitive but realistic keyword terms
• updating, expanding on, and creating informative content to website pages
• utilizing off-page backlinking strategies to obtain trustworthy off-page links
• improving SEO metrics including meta descriptions, title tags, alt images, image titles, headings, and more
• resizing images to improve site speed and user experience
• creating and posting images throughout the text to better engage users and improve bounce rates

Results

This SEO campaign was already running when introduced to Dsquared Media in 2016. With a dedicated SEO approach involving continuous content and optimization updates, on and off-page linking strategies, and other well-maintained SEO practices, organic traffic grew over 11% in 4 years. Plus, increasing the number of annual page views and new users substantially.