Daycare Facebook Ads Case Study

Objective

This business is an early learning academy for young children that offers daycare, preschool, pre-kindergarten, kindergarten, and after-school care programs in New York, NY. With a number of locations, they offer educational environments for families in need in a number of New York boroughs. As a private educational institution, this client needed to generate more online interactions with families of small children in the area and schedule more facility tours.

Challenges

This early learning academy had multiple locations, so it was important to pinpoint audiences living in or near these areas. Furthermore, with a target audience of only people with small children, an approach was needed that could showcase ads only to individuals who may benefit from these educational services.

Solutions

We chose to utilize Pay Per Click marketing for this business because it works well to locate and market to specific audiences, including parents of young children living in specific NYC boroughs.

Results

This Facebook advertising campaign was designed with the intention of converting leads into student enrollments for an entire year. With a budget of $6k, the campaign gained 62 active student enrollments, which accounts for over $43k in annual revenue brought in by the campaign and an annual return on investment (ROI) of 630%!