Dentist Case Study

This case study covers the marketing approaches used for a comprehensive family dentistry practice located in Jupiter, Florida. They offer both cosmetic and general dentistry services for a wide range of dental needs for residents living in this area and children’s dentistry and orthodontics services as well.

Objective

To create and provide a website design that works to:

• improve user experience
• improve website functionality
• increase brand recognition and awareness on the internet
• promote dentistry goods and services to people in the area
• generate more website leads

Challenges

The initial website design for this client was running less than optimal, with slow site speeds and loading times. Slow site speeds and loading lead to loss of page views and an increase in overall bounce rate (the rate of people leaving the site).

Solutions

A custom website design allows for a number of positive benefits, including a fresh, new perspective and brand upgrade. Plus, refreshing site speeds to promote keeping people on the website longer. With a lower bounce rate and faster loading speeds, individuals are less likely to click over to a competitor’s website.

Results

The new website design from Dsquared Media included a layout that’s user-friendly and optimized for fast loading speeds, which resulted in lower bounce rates and more people wanting to stay on the website longer.