This case study is based on a marketing campaign for a landscape company that specializes in tree services (tree removal, tree trimming, etc) and landscaping (general landscaping and land clearing). Their goals were to reach more potential customers on their website while eliminating the need for services like Home Advisor and Thumbtack.
This client wanted to convert website visitors into new clients with landscaping needs. With a cost per click of over $7, the landscaping industry is highly competitive. Thus, making it challenging to get leads without spending a lot of money. So, a marketing approach that could be fine-tuned to attract the attention of specific audiences searching for landscaping solutions was required.
Google advertising allows for the pinpointing of location and keyword-specific data. Due to the intense competition and cost of the landscaping industry, Google ads were chosen as a solution in order to pinpoint audiences most likely to need or want landscaping services. We also used a number of tactics in order to promote brand awareness and promotions, resulting in positive outreach.