TRUSTED BY THOUSANDS OF COMPANIES
IN 100+ COUNTRIES

Visa/Mastercard Settlement

January 1, 2024 - May 31, 2024
$39,919.28
5,101 Up
$7.83
7.86% Up
10.56% Up
71.80% Up

Key Objectives

The primary goal of the campaign was to generate as many lead forms as possible for the Visa and MasterCard settlement offer. This initiative was crucial in helping individuals and businesses get involved in the settlement process. By focusing on driving traffic to a dedicated landing page, we aimed to inform and engage potential claimants about their eligibility and the benefits of participating in the settlement. The target was to maximize inquiries within the first and second quarters of 2024, leveraging strategic ad placements and optimized keywords to capture interested parties.

Achievements

Throughout the campaign, we successfully garnered significant interest and engagement. We achieved a total of 48,302 impressions, which translated into 5,101 clicks, resulting in a strong Click Through Rate (CTR) of 10.56%. With an ad spend just shy of $40,000, we maintained a competitive cost-per-click while ensuring high visibility. Our efforts resulted in 401 completed lead forms, reflecting a conversion rate of 7.86%. Additionally, our campaign maintained a robust search impression share of 71.80%, underscoring our effective targeting and reach.

Our Capabilities

Brand Strategy

Brand Strategy

Graphic Design

Graphic Design

Web Design & Development

Web Design & Development

Digital Marketing

Digital Marketing