Marketing

The Difference Between Copy and Content

The Difference Between Copy and Content

A few months ago, I stumbled across an interesting Moz article entitled “The Marketing Department of the Future.” In this theoretical marketing department,…

The Marketing Genius of #TheDress

The Marketing Genius of #TheDress

Was it blue and black? Was it white and gold? These are the simple questions that took the blogosphere and…

SEO vs. PPC — Which is Better for Your Business?

SEO vs. PPC — Which is Better for Your Business?

While internet marketing is a broad field, it has largely been dominated by search engines such as Google, Yahoo and Bing….

Inbound Marketing: Ruling the Web One Click at a Time

Inbound Marketing: Ruling the Web One Click at a Time

Humor yourself with a thought experiment for a moment. When was the last time you bought a product or service…

Happy New Year, SEO!

Happy New Year, SEO!

Because of the ever-changing functionalities and nuances of SEO, it is impossible to accurately predict exactly where new strategies will…

How Online Business Reviews Make or Break Local Business

How Online Business Reviews Make or Break Local Business

Put yourself in this situation. You’re new in town and you’re looking for a good place to eat. In any…

The Ultimate Guide to Internet Marketing for Addiction Treatment

The Ultimate Guide to Internet Marketing for Addiction Treatment

Internet marketing for addiction treatment is its own special field of expertise. For one thing, it’s extremely difficult. Yet, it’s also…

Why Having a Copywriter is a Good Idea

Why Having a Copywriter is a Good Idea

There are so many reasons why businesses are already hiring copywriter nowadays. And one of it is the fact that…

What is Black Hat SEO?

What is Black Hat SEO?

In the world of search engine optimization, there are various terms associated with it. Each of them has its own…