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Content Marketing

Danny Donovan
January 21, 2013

After your web design professional transfer a clean and highly optimized website, you need to create highly compelling content to get you market in the Florida area. In comes content marketing. Described as the future of compelling consumer engagement and the heart of branding for the next few years, content marketing aims to create and share images, videos, audio, articles and any other media that educate, entertains, engages and subtly provokes the target market towards a buy or buy-in action. Although content marketing may not translate to immediate sales, it goes a long way to conditioning clients by placing a brand in their minds and also aligning their motives toward engaging with the brand.

Already, with the release of their rebranded website, Coca-Cola are placing content marketing at the heart of their growth plan to double the number of products they sell 1itin the next two decades as a result of content marketing.

Already, businesses and web design experts are touting content marketing as they see increased engagement from their clients in Florida, begging the question, how effective is this medium of marketing and does it deliver what it promises. Already, content marketers are creating articles, guides, blog posts, audio, music and podcast, polls and surveys, social media content, infographics, press releases, videos and white papers.

Good content converts

Natural good content that informs the reader, teaches them something, confirms their best hopes or worst fears are great ad converting users and impacting purchase decisions.

Content is reusable

Increasingly, content marketers are creating content that can be reused across more than one platform allowing rich content to be updated across many platforms at once.

Highly shareable content

Dry text can be created into different forms that are visually engaging improving user engagement. To achieve this, content marketers embed video in blogs. Google points to growth in searches related to content marketing since 2008 pointing to a rising trend and possibly a new era in internet marketing that provides benefits for the businesses that create the content and more value for the consumers that engage them. Highly shareable content provides informative content that is well-researched content meant to generate long lasting interest that is in stark contrast to conventional advertising which is short lived.

 

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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