Your site should be accessible and visible on every platform your target audience may use. We can help.
eCommerce- buying and selling things over the Internet- is the fastest growing business sector in the world. Every year, the percentage of online sales that are done on a mobile site- from cell phones or tablets- increases. That means that a lot of people who buy things online aren’t waiting to get home to use their desktop to order; they are placing orders and spending money using their phones and mobile devices while they’re on the go. In fact, mobile online sales are projected to account for 34% of all e-commerce sales in 2017, and as much as half of all e-commerce sales will likely be made from phones by 2020. That means that if you don’t have an effective, easy-to-use mobile site, you could be missing out on almost half of the sales you could be making to customers.
Large, wide-spaced websites with lots of columns that show articles or products- for example, like Target or The Washington Post- look great on a large desktop computer or laptop. That’s because these screens are large enough to display all of the website content in one screen. This means that the user doesn’t have to scroll around and hunt for information. On a mobile site, however, a large amount of information and a wide format isn’t going to appear the same way on a tiny screen. If the website isn’t formatted to fit on a mobile device, someone using their phone is going to have to zoom in to see content, scroll endlessly to find what they need, and miss a lot of what’s really available on the site. This is a frustrating experience for the customer and a poor business move for the seller- not having a mobile formatted site means lost profits.
At Dsquared media, we specialize in creating websites that look great and work easily on the desktop, and automatically convert to a mobile format whenever someone goes to the site using their phone. Our designs are intuitive- sites that we build will automatically re-fit themselves to a mobile screen or to a large computer based on what device is being used. We also custom build mobile sites that are easy to navigate, with the most important information easily accessible right at the top of the site, and more options as the user scrolls. We offer a variety of services, from tweaking already-existing sites so that they will work on smartphone and mobile devices, to building completely new sites from scratch that work on any electronic equipment your potential customers may be using.
A webpage that comprises five columns might take up the whole screen of a desktop computer, but it will require tedious scrolling on a mobile device. Users will most likely abandon the page before they even have a chance to interact with it. It’s impractical, expensive and time-consuming to create completely different versions of a website for desktops, laptops, tablets, and smartphones. So, responsive web design (RWD) was created. Rather than reshaping and resizing websites and all of the text and graphics on every site, RWD is a method of creating one website design with fluid, dynamic elements that change based on what the individual is using to access the site. It automatically responds to the user’s needs. We use RWD methods to build sites that automatically recognize whether a user is on a smartphone or a desktop computer, and adjust themselves accordingly. That means that we can build a site that will automatically change font size, picture size and layout, and entire page flow based on what will look best to each individual client when they access the page, every time.
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