June 27, 2014 | Branding

Creativity: Your Smartest Business Investment

Creativity is intelligence having fun.” – Albert Einstein

Marketing, branding and web design are a lot like crafting a piece of art. And of course, artists come in all different styles, methods and schools of thought. Yet, at the same time, they’re not so different from one another. Painters use the same assortment of colors. Sculptors use the same set of shapes. Writers use the same words in the same language. Musicians play the same notes, scales and keys.
There are only so many colors and shapes and words and sounds. So, why is it that only certain works of art are so special? What is it about that one picture, book or song that speaks to our soul and takes our breath away?
The answer is: creativity. Creativity is the bridge between what we do and how we do it. We can all be given the same set of tools, but creativity determines how we use them. It is the special ingredient that makes something a masterpiece, while everything else similar is just a dime a dozen.
When it comes to marketing and web design, everyone is given the same tools to work with. There’s only so much code that a programmer can write, just like there’s only so much imagery that a graphic designer can arrange. Yet, it is creativity that separates a well designed website from a haphazard assortment of words and pictures.
People come to Dsquared Media not only for the quality of its design and development, but also for the creativity and innovation that it applies to business solutions. They know that all they need is an idea: a website, a logo or a design. They provide the canvas, Dsquared fills is in all the rest. The end result: a creation they could have never imagined.
Creativity is hard to come by. Not everyone can be a Picasso or a Hendrix. But only a Picasso or a Hendrix will deliver results that put you above the competition. This is what makes creativity such an asset. You can go to school for years and learn everything there is to know about web design. But knowledge is only half the game. If you really want to succeed, you’ve got to take that knowledge and let it run wild – as Einstein said, you’ve got to let your intelligence have fun.

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