June 12, 2013 | Web Design

Developing an Effective eCommerce Website Design

Many businesses approach an eCommerce website design in the same manner as they would have done with a normal website. Ironically, many companies specializing in graphic design in Florida also commit the same mistake. An eCommerce website design is a completely different ballgame and it has almost nothing in similarity with a normal website barring the fact that it requires programming or coding, hosting and website content.
Simplicity
The first attribute that any eCommerce website design should possess is simplicity. Many websites are pretty complex, with tons of information, flash work, added graphics, fancy fonts and lots of frills here and there. A Florida web design company cannot afford to make an eCommerce website that is loaded with unnecessary design elements or is over flooded with content. There should be minimal design but very craftily enhanced layout. The layout of the webpage is all that matters in an eCommerce website. The user is expected to make a purchase and keeping it simple drives a sale. Too much on the plate and the user would be a little flabbergasted and would get completely perplexed.
Sales Page/Landing Page
A normal website can have certain types of web pages but an eCommerce website should have a sales page or a landing page. Every product or service on sale should have a standalone sales page unless different variants of the same product are being sold. Having too many products jumbled up together on a page is not conducive to sale. A customer can get easily lost in the list of products and in the process would end up not buying anything.
A landing page leading onto the transaction or payment processing page is also desirable. It hardly takes anything for a graphic design Florida company to design a landing page that has information about the product and then a simple payment processing page with no frills.
Clarity
If you consult with a South Florida web design company that has been in the business for a long time then you would learn that it is very difficult to offer clarity on a web page. The designs, colors, contents, texts, images and layouts make a webpage a hotspot of information and an eCommerce website design needs to have clarity. Cognizable fonts, clear cut messages, simple numbers indicating the amounts and efficient summaries of the purchase are all that is needed and not arduous colors, multiple shades or ambitious styling of the page.

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