Effectively Using Facebook for business

Danny Donovan
January 20, 2013

Using Facebook effectively for your business boils down to encouraging your customers to communicate with their friends about you. Various professional Web Design firms in Florida offer excellent Facebook integration services for businesses enabling companies to build connections with their customers and inspire them to share these conversations with friends and friends of friends. A business can effectively use their Facebook page to endorse some of their products, educate users about them and use interesting content to get it done. By posting content that fans love to share or “like”, customers send endorsements to their circles of friends, making it more effective because they are well known and trusted by their friends.

Grady Burnett, the Facebook vice president of global sales recommends that businesses ride the wave of friend endorsing to friend because “someone is 50 % more likely to remember and ad when a friend is attached to it…in a social context.” A great advantage of using Facebook for business is that it is largely free. By creating compelling and memorable content that fans can share, information about a brand can be quickly delivered to the target audience with impressive results.

Here is a quick way that web design professionals could help your business get more traffic and new clients in the Florida area.

Using the Free Facebook Posts

First, a business may have to consistently create sharable and compelling content. To do this, it may be necessary to include specific marketing savvy members from your team. The success in reaching new clients depends on writing quality posts and sharing multimedia resources such as photos and videos, because they are more engaging.

Businesses should be succinct, friendly and conversational and give access to exclusive information and specials.

Promoting posts

Promoting posts increases the likelihood for businesses that people will see the message in their news feed and become aware of the business. It also leads to great responses to a sales promotion or discount.

To quickly set up a promotion, businesses can begin by adding a budget to a new or existing post.

Metrics and page Insights

Businesses can optimize their results on Facebook by accessing their page insights. When running a promotion, it is also possible to pause an Ad or test more than two ads simultaneously so that only the most effective ads are available to the target market.

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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