Email Marketing is a very important part of growing a business and selling products today. But having the right setup for your email marketing is even more important and can be difficult without knowing some basics and having the help of a good web development company.
Sending regular email updates, newsletters and other alerts is an easy and cost effective way to reach people. But it’s very important to not overload your customers with too many emails so that they ignore, unsubscribe, or even block them.
Email content is also very important. Think concise, less is more. Having the minimum amount of information in the email is best. Shorter emails are more likely to be read through.
Having the right interface system for email marketing will assure you that you can easily create, send, track and organize your email campaigns.
Hundreds of templates are available that can be used to create attractive emails with graphics, logos, and information so that it doesn’t have to be copied and pasted, or attached to every email. Having emails that are good-looking and well put together can help to show that your company is a cut above the rest.
Good social media integration can be used to post your emails straight to your social networks and track their reach allowing you to connect with even more people!
With seamless web forms, surveys, and Google Analytics, you can have great options and control or your email marketing campaigns, and always keep them new and fresh for your customers.
Having the right “plugins” for your website is a must so that people can subscribe to your email list directly from any page of your website or blog.
“Segmenting” your email list is also very important. For instance, if your company markets a wide variety of products, then targeting certain customers based on their purchase history can be very effective. If you are having a special offer on products that are related to a certain segment of your email list, then sending a targeted email will be more effective because it’s only going to high interest customers. Segmenting can help to avoid sending so many emails to the entire list, which as mentioned above can cause subscribers to tune out and unsubscribe.
Dealing with spam filters is something that has to be addressed anytime mass emails are sent, especially if the emails contain links and or attachments. It does no good to send an email if it’s only going to end up in a spam box instead of the customer’s inbox. There are ways to avoid triggering spam filters with the right know how.
The best way to set up a good and effective email marketing system is to get a top web development company like Dsquared Media to help. Dsquared can take a look at your needs and use their experience to put together a program that will reach more people than you ever thought possible.