March 27, 2013 | Branding, Graphic Design

How Can Good Creative Graphic Design Help With Branding a Company?

Graphic design is the creative process of designing visual branding and advertising imagery for a company, its products, and its website. Quality graphics should not only make a company’s website come across as professional, but it has to be relevant to the site, the company, and its products. The creativity, therefore, lies not just in the designer’s artistic talent, but also in the ability to transfer the company vision and message across to the website’s visitors. The graphic designer has to work with the company’s management to understand what they are trying to say to visitors and what they want the customers to do after visiting the website.
Would you like to learn more about the graphic design services we offer? Based in South Florida, Dsquared Media offers various graphic design services to suit your needs. Contact Dsquared Media today! 561-654-0237
The following are some of the commonly required applications that fall under graphic design services:

  • Logo Design
  • Brochure Design
  • Catalog Design
  • Advertisement Design
  • Newsletter Graphics
  • Packaging Design
  • Business Card Design
  • Stationary Design
  • Landing Page Graphics

One of the main and essential requirements in graphic design is creating logos.  This is an entirely creative process, which requires a lot of interaction and brainstorming sessions between the client and designer. Newsletter graphics, brochures, packaging and catalog designs are more traditional designing tasks where visually-pleasing graphics designed for a specific type of audience have to be created. Advertisement design is in a league of its own, and is one of the most critical aspects about designing and online marketing.
Graphic design, as far as online marketing are concerned, is partly about branding, but mostly about successfully conveying and enticing a “call-to-action.” This requires a certain amount of expertise and knowledge about page layouts and how they impact click-through rates and conversions. Simply put, the right (or wrong) placement of graphic elements on a webpage makes a huge difference.
Do you have additional questions about the graphic design services that Dsquared Media provides? Dsquared Media is based in South Florida, and offers an array of graphic design services. Contact Dsquared Media today to learn more!
Did you know?
The layout of graphic design elements on a website affects search engine rankings.
The page layout has a direct and strong connection to the bounce rate for each individual page and for the entire website, and search engines use the bounce rate as a factor in their algorithm to determine the quality of a website.
 
 

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