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How Can Good Creative Graphic Design Help With Branding a Company?

Danny Donovan
March 27, 2013

Graphic design is the creative process of designing visual branding and advertising imagery for a company, its products, and its website. Quality graphics should not only make a company’s website come across as professional, but it has to be relevant to the site, the company, and its products. The creativity, therefore, lies not just in the designer’s artistic talent, but also in the ability to transfer the company vision and message across to the website’s visitors. The graphic designer has to work with the company’s management to understand what they are trying to say to visitors and what they want the customers to do after visiting the website.

Would you like to learn more about the graphic design services we offer? Based in South Florida, Dsquared Media offers various graphic design services to suit your needs. Contact Dsquared Media today! 561-654-0237

The following are some of the commonly required applications that fall under graphic design services:

  • Logo Design
  • Brochure Design
  • Catalog Design
  • Advertisement Design
  • Newsletter Graphics
  • Packaging Design
  • Business Card Design
  • Stationary Design
  • Landing Page Graphics

One of the main and essential requirements in graphic design is creating logos.  This is an entirely creative process, which requires a lot of interaction and brainstorming sessions between the client and designer. Newsletter graphics, brochures, packaging and catalog designs are more traditional designing tasks where visually-pleasing graphics designed for a specific type of audience have to be created. Advertisement design is in a league of its own, and is one of the most critical aspects about designing and online marketing.

Graphic design, as far as online marketing are concerned, is partly about branding, but mostly about successfully conveying and enticing a “call-to-action.” This requires a certain amount of expertise and knowledge about page layouts and how they impact click-through rates and conversions. Simply put, the right (or wrong) placement of graphic elements on a webpage makes a huge difference.

Do you have additional questions about the graphic design services that Dsquared Media provides? Dsquared Media is based in South Florida, and offers an array of graphic design services. Contact Dsquared Media today to learn more!

Did you know?

The layout of graphic design elements on a website affects search engine rankings.

The page layout has a direct and strong connection to the bounce rate for each individual page and for the entire website, and search engines use the bounce rate as a factor in their algorithm to determine the quality of a website.

 

 

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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