We know it’s hard to understand the mind of an artist.
Here is a friendly guide on how to work and play nice together.
Tell us what you want: These are some of the questions you should answer to help guide your graphic designer in the right direction to create the product that’s right for you and your business.
Describe your company: The more we know, the better we can represent your company.
What is the purpose of the website or other marketing material? What services are you offering? Does it sell products, provide information, or provide other services? Keep in mind who your target customers are.
When is your start date and the completion date? Knowing this at the beginning will make the whole process go smoother, as well as ensure that the project gets completed on time.
What is your budget? Knowing what your budget is will help figure out what direction the project can go, and how far you can go with your marketing and design. An example would be $500-$1,000, or $5,000-$10,000.
What do you like already? Is there a website, logo, or another company that you like the look or branding of? Let your designer know so that they can better create the look or product you want. At least 3 examples would be helpful.
The majority of business owners don’t understand why graphic design is so important for their business. Everyone knows your first impression is everything. Graphic design creates that first and lasting impression to your future customers. Customers connect more to the brand, or image, of a business rather than the product.