When designing your fitness studio web page, our focus is on utilizing graphics, market research, and SEO-driven content to make your vision a reality and to grow your business.
There are many different options when it comes to fitness centers. Each one needs a personalized homepage to fit the atmosphere and style of the gym to enhance user experience and promote increased membership. Aerobic centers are known for their classes, such as aerobic activities, strength training, and kickboxing. The aerobic classes have an emphasis on cardiovascular health. The target audience for these gyms are people interested in cardiovascular health and convenient access to instructor-led classes. A website for a gym that offers aerobic options may be enhanced with a custom infographic that highlights the specific physical benefits of cardiovascular-focused exercise. In contrast, a yoga or dance studio offers holistic treatment for stress, relaxation, core-strength building, stretching, and an artistic approach to fitness. These studios often benefit from a marketing campaign that includes social media, because of the popular and viral nature of these forms of exercise and gym services. Web sites for a dance or yoga studio should emphasize the artistic appeal of these businesses, while membership-based gyms that feature self-directed workouts, such as weight-lifting, are better served by focusing on pictures of available equipment. At Dsquared Media, our team is experienced in working with fitness centers to create comprehensive marketing campaigns, website designs, and more website services that launch new as well as established fitness businesses into increased levels of membership and success.
Online marketing for fitness studios should be approached with experience and an understanding of the unique needs of this industry. Our work with Studios Etc., a barre and pilates studio, is one example of the work we have done to successfully market a fitness studio in the online realm.
Dance centers attract an audience of people who have a background in dance, or people who are interested in learning how to get fit by utilizing the art form of dance. In order to appeal to a diverse clientele of novice clients and advanced dancers, the online marketing campaign must reflect the availability of a range of services. For these industries, a homepage that features available classes and information on requirements for those classes, such as a dance partner, is important. Dance helps with flexibility, balance and coordination, and cardiovascular health, and this information should also be a featured aspect of any online marketing campaign for these studios.
These concepts- market knowledge and design- should be applied to all fitness studio websites and online marketing campaigns. That’s what we deliver at Dsquared. Gyms that focus on weightlifting and that offer a variety of exercise equipment and machines should target their online marketing toward informing customers of what’s available. Class schedules and information about the level of class offerings should also be easy to access.
Online marketing is a great tool for fitness studios because it allows these businesses to build a larger clientele. Email newsletters are a great way to spread the word about specials on memberships, new class offerings, and fitness tips in order to build a client-company relationship. For Studios Etc. the team at Dsquared Media build a membership portal which allows clients to sign up for virtual streaming classes, increasing business for the studio by utilizing the online market. In this case, clients can also shop retail products, such as yoga mats and stretching equipment, via their own personal online account. Effective online marketing for any fitness studio involves creative innovation. When Dsquared Media handles your online marketing campaign for a fitness studio, you are guaranteed to see a boost in business through our creation and launch of unique marketing tools that increase online purchase options for your clientele and encourage repeat patronage of your facility.
Many fitness centers are standard gyms, and lots of people like the simplicity of access to a self-directed cardio and weight-lifting regime. The simplicity of these services should be advertised on the homepage of the standard gym in order to catch the eye of this target audience and avoid overwhelming these clients. Weight training is usually a huge draw for this client base, so the web design of these sites should feature graphics and photos that emphasize the equipment you have available. When we build a web design for a business studio, we focus on creating a visually appealing gallery of pictures and videos of equipment, instructors, and classes. This fosters a personal bond between the client and company and entices potential studio members to continue browsing and check out studio offerings. The longer your potential customers are on the site, the more likely they are to purchase a membership or retail products. This also increases business by improving SEO, meaning that search engines (like Google) will recognize when browsers spend more time on your site and will rank your site higher in results. This means more clicks on your site and more business for your studio. In this aspect, the Dsquared Media team uses design elements as well as optimization technology website services to drive more business for your fitness studio.
Our experience in working with gyms and studios has also helped us to formulate designs that cater to customers’ needs. If you offer classes, customers are drawn in by a page dedicated to the class description and scheduling. This is ideal for user interaction. We pride ourselves in creating schedule formats that allow for easy communication of information and help customers create a personal fitness schedule.
Adding membership and class pricing is also an important factor to a fitness website as a whole. When there is a class schedule on the website, users are more likely to return to the website on a daily basis to see the times and any updates. We offer a variety of unique design features, like online membership sign-ups and personal usernames that allow customers to shop, register, contact your facility and create an online profile. This helps clients to keep track of their schedule, encourages membership and purchases, and fosters a personal relationship between you and your clients that may lead to repeat business.
In order to develop and grow your brand identity as a fitness studio, we use a variety of methods. We offer logo design and development for your website and for your online and print communications, as well as print design to spread the word about your business. A great option for fitness studio branding is t-shirts. Our team of graphic designers can create a logo for your studio and include a tagline developed by our content writing team, and then produce t-shirts that can be used as a free promotional item, for staff use, or for a giveaway at trade shows. Clients love freebies because it connects them to your business and adds value to their investment. Company t-shirts accomplish this as well as create a free advertising opportunity when clients wear the shirts, and they also contribute to your overall brand identity. We also offer before and after picture pages to communicate the results your clients will see after enrolling in your studio, which is a great way to tell the story of what you offer. Branding website services extend to design, blog writing, graphics, membership portals, and business analytics. Our strategy and consulting team is experienced at helping fitness studio owners to create their brand, market to their target audience, analyze the efficacy of current campaigns, and adjust approach in order to maximize customer reach and solidify brand identity. If you are ready to open a new fitness studio or you’re looking to grow your business through website services, Dsquared Media has the experience and expertise you need to launch into success.