February 3, 2017 | Graphic Design

Go Viral With Quality Infographic Design

Infographic design is quickly becoming one of the most important and effective tools in every designer’s toolkit, and for good reason: infographics break down otherwise complex or incomprehensible information and makes it easily digestible. By adding visually stunning graphics, a quirky sense of humor, or intriguing facts and statistics, they convey more than written words ever can. The number of infographics that have gone viral within the past few years is truly a testament to their incomparable power and reach.

Infographic Design: The New Era of Data Visualization

Infographics (meaning “information” + “graphics”) have actually been around for centuries, and their effect has only grown with technology. Now, professional graphic designers can arrange visually appealing data right from their laptop and upload them onto the Internet with the click of a button. Through the power of social media sharing, they spread from one to millions of Internet users within a matter of minutes.
What exactly motivates so many people to share and discuss these infographics that go viral? It all has to do with the quality of the infographic design. Quality infographics require more than a few tricks with Photoshop. They require not only rare talent and creativity, but an intuitive sense of how human beings process information. Here is one example that the graphic design experts at Dsquared Media have drafted and published:
Infographic Example
Here, we take the complex process of a creative project and break it down into simple, comprehensible steps from start to finish. Any given project we take on will comprise dozens of drafts, edits, meetings, and creative briefs — not to mention the constant back-and-forth between the client, designer, developer, writer, project manager, and creative director. It’s much more intricate than this infographic seems, but that is precisely the point: with only 5 paragraphs and a few extra graphics for added effect, we make the process easy to understand.

What Quality Infographic Design Means

Designing quality infographics is equal parts art and science. While they come in various different shapes and sizes, infographics should:

  • Be clear in its purpose (what information it is trying to convey)
  • Break down data into its most simple, easily accessible form
  • Manifest large chunks of information at each level (from broad to specific)
  • Entice the audience to consider the substance of the graphic rather than its technical style
  • NEVER distort data
  • Be arranged so as to encourage comparisons and contrasts by the viewer
  • Make the visual and its accompanying text intuitively associated with one another

In addition, we make sure to brand each and every infographic with your logo and information so that anyone who sees it will associate it with your company. If you are interested in how our expert infographic designers can help your business, call Dsquared Media at 561-301-2361 today! Here’s another look at what we can do for you and your business:
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