What’s Interface Design UI/UX and Why is it Important?

Danny Donovan
March 5, 2021

Why does interface design matter for website development? Because the interface design is how your website visitors interact with your company. Visitors need a sense of place within the vast amount of information available on most websites. Interface design gives them that sense of place. Potential or current clients need to be able to find the information they are looking for quickly and easily. Strong interface design allows for quick access to information. If visitors to your site cannot find the information they need in a short amount of time, they will move on and give their business to someone else. User-friendly, intuitive interface design is an absolutely indispensable part of website development.

The first part of interface design is deciding what pattern will allow the best result for your website domain. Human beings love patterns. Our brains are wired to find and to follow patterns. custom wordpress themes In terms of website interface design, patterns are the structural and behavioral features that make websites more functional and accessible for the users of your website. There are many common patterns used in website development; however, the pattern used for your website cannot be a format where information is simply plugged in. Consistency across your material is vital for user understanding. The development of the pattern of your user interface is the first barrier to overcome when creating a website design.

Considering an Interface Design That’s Functional

Once you have the overall pattern for the website, there are several other considerations that go into a good interface design.

  • Organization: How should your information be organized in context? What information is important upfront, and what information might be less useful elsewhere on the site? Will users be able to find the information they need in as few clicks as possible?
  • Navigation: Is your website easily navigatable? Does it keep things simple for the user through the use of menus or bars or other organization navigation devices? Can users move quickly from one part of the site and back without problems?
  • Communication of Data: Is the information and the data on the website clear in such a way that unfamiliar users can understand and use the data they need? Is text (copywriting) readable and helpful for the user?
  • User Input and Actions: What does the visitor need to accomplish on your site? What information do you need in order to best serve your users? Are actions easy to complete, or will one mistake cause the user to start over again.

These are all important questions to consider when developing a website. In the end, you want a creatively designed website that empowers your users while keeping things simple and productive. An experienced company like DSquared Media can help you answer all of these questions and more about user interfaces when developing a website specifically to your business needs.

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

As of January 14, 2021 - Dsquared Media remains working remotely during the COVID-19 Pandemic. If you need to reach us, please call 561-654-0237 and/or email us at hello@dsquaredmedia.net