Analytics & Tracking

How will you know that your investment into internet marketing campaign strategies is paying off? Our team of marketing experts provides each of our campaign clients with a detailed monthly report.

Marketing Analytics and Tracking Data through Reports

We understand that if you invest into internet marketing campaigns, you are going to want to see the results. But how are you to directly see results? That’s where site analytics and tracking come in.  Site Analytics are the backbone of online marketing. Whether your campaign strategy comprises social media, organic search results, paid advertisements, or banner displays, it’s imperative to know:

  • What is happening
  • Where it is happening
  • Why it is happening
  • How it is happening
  • Who is doing it

With the right implementation of tracking and analytics, the answers to all of these and more can be easily accessible. We are able to allocate resources, you are able to stay informed, and your campaign is able to operate smoothly.

Marketing Audits: Discovering Issues

Marketing is a technical craft, and a well-optimized campaign will take great care to make sure all the I’s are dotted and all the T’s are crossed. That is why we continuously audit your site’s metrics, ensuring that performance is tip-top on a 24/7 basis. We then send you a monthly report on the analytics so that you can see the benefit of your marketing campaigns for yourself. Analytic reports are sent monthly for our recurring SEO clients, PPC campaigns, social media campaigns, and display advertising campaigns.

Internet Marketing Site Analytics Audit
Auditing begins from the moment we start managing your campaign, no matter which service you wish to implement. The site audit is particularly important for sites that have not been designed or developed by Dsquared Media. Sites that have not been created by internet marketing specialists are liable to suffer from any number of issues such as:

  • Page errors
  • Broken links
  • Missing or inadequate meta tags
  • Duplicate content
  • Missing keyword related content
  • Shortened or lengthened page titles
  • Missing or inadequate image attributes
  • Missing or inadequate headings

Even many professionals sometimes neglect these issues. However, when unattended to, they can lead to underperformance and severely compromise a campaign’s success. At Dsquared, you can always rest assured that your site is audited every day to optimize your campaign to the fullest extent.

Lead Tracking: Monitoring ROI

At Dsquared, we intimately understand that you expect to gain from marketing with us. When it comes to measuring your return on investment (ROI), we don’t want you to simply take us at our word that we’re producing results. We track each lead we produce, and we are always ready and willing to show you the hard facts and figures.

We monitor each lead and the variety of forms it can take, from calls and texts to clicks and website referrals. We scrutinize every medium, from paid advertisements to social media, to convey what your ROI is, where it is, and why it is.

Monthly Reports: Tracking Progress with Site Analytics

Communication is the cornerstone of our relationships with clients, and we make sure you stay informed on the progress of your marketing campaign. On a regular basis, we send you marketing reports that are customized to the needs of your campaign. Each report represents a snapshot in time of your progress, answering all your questions and attending to any concerns:

  • Where are my ads being clicked on?
  • What keywords am I ranking for?
  • How many of my Facebook posts were shared?
  • Are people engaging with my site?
  • How many visitors are being converted into customers?
  • Internet marketing analytics

We dispense with all the technical jargon and give you a simple, digestible analysis that allows you to stay up to date on what we’ve been doing and how much progress has been made.

 

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Reach More Potential Internet Clients with SEO Services

What do internet users do when they need to find something? They search for it on a search engine! If potential customers can’t find your website on Google, Yahoo, Bing, or otherwise, they can’t find you! Search Engine Optimization (SEO) is how you can get to the top of search results, and we can help!

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Ready to upgrade your website, grow your online presence, or expand your branding identity? Dsquared Media is committed to making your vision become reality!