Using Online Video Marketing to Engage with Customers

February 3, 2017

The future is here – each day, online video marketing campaigns reach and engage with customers in ways that were unthinkable in the time of direct mailers. At its core, marketing is about one thing: communication and videos are the only forms of communication that come packaged in your voice, represented by your face, in the tone and narration you’ve chosen.

Why Online Video Marketing?

Believe it or not, YouTube is actually the 2nd most used search engine in the world. Add to this the fact that videos frequently go viral and regularly appear in Google’s search results, and there is no question why video marketing is so essential. It’s not enough these days to represent your brand online with just words and logos. Videos are becoming an increasingly more essential tool in Dsquared Media’s marketing toolkit, and they will only grow in effectiveness.

How to Use Online Video Marketing Effectively

Many will think: “My business marketing needs aren’t suited for a medium like videos.” However, we have consistently found otherwise. Any industry that is amenable to written or visual content can be scaled to video in order to expand your audience tenfold! We have used videos for our clients for a whole host of reasons, including but not limited to:

  • Promotional videos
  • Video infographics
  • Tutorial/How-to videos
  • Q & A videos
  • Interviews
  • ”Behind the scenes” videos

What We Do

Each video is custom made and produced to suit our clients’ individual needs. We are able to create videos from existing or new graphics or from frames shot and developed specifically for video. Then, it is uploaded to high-traffic media such as YouTube and Vimeo and promoted through relevant social networks. We track and analyze audience traffic and engagement with each video, just as we do for written content. In no time, you will see customers liking, sharing and discussing your videos and growing your brand for you! Give us a call today and we will gladly discuss if and how videos can help bolster your business and expand your clientele.

Becki is a born and raised West Palm Beach local. After a four-year collegiate basketball career, she gained her Bachelor's of Arts degree in English with a focus on creative writing and a minor in psychology right down the road from Dsquared at Palm Beach Atlantic University. Joining Dsquared in August of 2016, her work tasks include creating effective keyword driven content for both websites and blog articles as well as contributing as a member of the SEO campaign team.

As of January 14, 2021 - Dsquared Media remains working remotely during the COVID-19 Pandemic. If you need to reach us, please call 561-654-0237 and/or email us at