June 30, 2013 | Branding, Graphic Design

Package Design

Good package design is very important for your website and the content which is being marketed through it. Even though your product/service may be top of the line, if it’s not “packaged” properly then it will never be an easy sell.
Having an overall website package design is very important. When people visit your website they should be able to quickly get a sense of what your company is about, and what sets you apart from everyone else. It should always be your goal to align your packaging design with your business strategy and brand goals.
That impression must be made quickly because people generally tend to make quick judgments as to their first impressions. If a first impression is bad then all else may be lost. But it goes well beyond the first impression. Your package design must be able to keep your customers engaged and positive from first impression to the point that they have obtained what they need.
To put in simply, good packaging design sells. In fact, packaging is one of the few marketing components with which every potential customer interacts, and it’s one of the most important factors in consumer purchasing decisions.
Around 75% of purchasing decisions are made at the point of purchase, so a product’s packaging design needs to make an immediate positive impression with shoppers, and stand out from the competition.
It’s important to keep your package design consistent throughout your site, but it can also have variety and be tailored to each product, brand, or service. Finding the right balance of consistency and variety is key. Each item offered should come across as unique, yet remain true to the overall package design, as well as your company values and standards.
There is a great deal that goes into good package design. Everything from graphics, good photos of the products, typography, color schemes, textures and layouts are important. Your goal is to get the maximum the return on your packaging investment. That’s why you need the help of a web development and consulting team like DSquared Media.
Dsquared can help you and your company put together great package designs that will set your company, brands, services, and or products apart from anyone else.

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