When it comes to marketing your website, there are two major tools that marketers must consider: pay per click “PPC” ads, and search engine optimization “SEO”. While a solid campaign will incorporate both into the mix, one will take precedence over the other, depending on your needs and budget. So how do you know when to focus on each form of web marketing?
Pay per click marketing allows you to pay for search engine placement – presumably on Google – so that consumers can easily find your products and services as they search for them. The only downside to PPC campaigns is that the success only lasts as long as the budget continues feeding it. However, PPC provides incredible advantages for any business looking to exponentially grow their brand and improve sales. Benefits of using PPC include:
Search engine optimization focuses on making your site index-friendly for search engines. This means that over time, your site will begin ranking higher and higher for the keywords that people are searching for related to your product or services. Benefits of SEO include:
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