These are some of the most popular buzzwords associated with marketing any business today. While a strong online strategy is crucial for any company to succeed, it’s important to remember that marketing in today’s world isn’t strictly limited to digital – yes, the physical world in front of us still exists, and catering to it will distinguish you from many of your competitors! Because most businesses are too heavily focused on their search engine rankings and don’t maintain a healthy balance in their marketing strategy, those who invest in promotional products will remain a few steps ahead of their competition. This isn’t to say that one form of marketing is more powerful than the next. Whether it’s online marketing or promotional products, both are going to accomplish the same goal of growing your business, and work best when used together.
However, since businesses are so preoccupied with only one aspect of marketing – typically the digital side – the organization that balances online and promotional marketing will reap the most rewards. Some of the incredible benefits of investing in promotional products include:
Of course, this isn’t to say that you should favor promotional products over online marketing. However, if you find a stable balance between both forms of marketing, you’ll remain ahead of your competitors!