Using Organic SEO to Improve Search Engine Rankings

Danny Donovan
February 19, 2013

Search engines drive traffic to websites by publishing search engine result pages immediately a user types in a word– referred to the keyword by businesses or services that the word relates to– and presses the enter button. For any business, therefore, having a great keyword strategy can result in better traffic and more business as a result. The best way therefore to get the traffic your business needs it to come up on the first page of results. How do you get here? A comprehensive winning SEO strategy, or search engine optimization, requires the right research and a good digital and content marketing plan. Professional SEO normally recommends the addition of web analytics, metrics for online results, social media marketing, pay per click advertising and a comprehensive keyword research.

The digital marketing strategy

This strategy must cover various areas of online marketing and includes internet marketing where businesses use paid advertising and marketing campaigns to be found online.

content marketing which refers to the efforts to create content that is relevant, compelling, persuasive and highly shareable among the target audience, social marketing strategy that pinpoints the audience that form your target market; showing where they are and linking that to the most relevant social media channels that can be used to find them, the keyword strategy which identifies the right keywords that should be sued for the right target audience and the mobile marketing approach that looks into how to keep users engaged by your brand on mobile.

The Content marketing Approach

Search engines place a high premium on fresh relevant content. A content marketing plan uses SEO and highly compelling content to get your website noticed. Not only does it result in higher shares, but your readers keep coming back for more, every time you show up in search results.

Keyword research

A great Keyword research identifies the target audience, the competition for that audience, alternative keywords, and relevancy rankings for these keywords, the most searched words in your competitor’s websites and any occurring keyword themes. With a great keyword strategy, a business can be easily found by all of its clients.

Pay Per Click Advertising

Businesses can leverage the use of a cost effective pay per click (PPC) advertising campaign to rise above the competition. Some keywords are normally very competitive, hence designing a professional PPC campaign can lead to being easily found even for competitive keywords.

SEO Results and Recalibration

Getting the right results requires measuring performance and updating the use of keywords. By monitoring which keywords convert and which ones don’t, it is possible to refine the SEO strategy to perfection.

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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