February 19, 2013 | Marketing

Using Organic SEO to Improve Search Engine Rankings

Search engines drive traffic to websites by publishing search engine result pages immediately a user types in a word– referred to the keyword by businesses or services that the word relates to– and presses the enter button. For any business, therefore, having a great keyword strategy can result in better traffic and more business as a result. The best way therefore to get the traffic your business needs it to come up on the first page of results. How do you get here? A comprehensive winning SEO strategy, or search engine optimization, requires the right research and a good digital and content marketing plan. Professional SEO normally recommends the addition of web analytics, metrics for online results, social media marketing, pay per click advertising and a comprehensive keyword research.
The digital marketing strategy
This strategy must cover various areas of online marketing and includes internet marketing where businesses use paid advertising and marketing campaigns to be found online.
content marketing which refers to the efforts to create content that is relevant, compelling, persuasive and highly shareable among the target audience, social marketing strategy that pinpoints the audience that form your target market; showing where they are and linking that to the most relevant social media channels that can be used to find them, the keyword strategy which identifies the right keywords that should be sued for the right target audience and the mobile marketing approach that looks into how to keep users engaged by your brand on mobile.
The Content marketing Approach
Search engines place a high premium on fresh relevant content. A content marketing plan uses SEO and highly compelling content to get your website noticed. Not only does it result in higher shares, but your readers keep coming back for more, every time you show up in search results.
Keyword research
A great Keyword research identifies the target audience, the competition for that audience, alternative keywords, and relevancy rankings for these keywords, the most searched words in your competitor’s websites and any occurring keyword themes. With a great keyword strategy, a business can be easily found by all of its clients.
Pay Per Click Advertising
Businesses can leverage the use of a cost effective pay per click (PPC) advertising campaign to rise above the competition. Some keywords are normally very competitive, hence designing a professional PPC campaign can lead to being easily found even for competitive keywords.
SEO Results and Recalibration
Getting the right results requires measuring performance and updating the use of keywords. By monitoring which keywords convert and which ones don’t, it is possible to refine the SEO strategy to perfection.

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