Social Media Marketing – Email Campaigns

Danny Donovan
January 25, 2013

In the last decade, email has slowly begun to replace stand postage mail. Email has curtain advantages, such as it moves much faster. Email is also cheaper and more environmental friendly being that it doesn’t require the use of paper. As the popularity of email has grown, so have the advertising and marketing strategies that use email to send information. Email campaigns are a very quick and easy way to produce traffic to your website. Email campaigns are also a great way to communicate with clients and send them updated information.

To properly manage an email campaign, one must be very diligent. One must be constantly collecting email address, managing data, and designing email templates. Let’s say you want to promote a new product, and email campaign is a perfect starting point to get the world out. You may ask yourself, what should it look like? Put yourself in the customer’s shoes, would you want to read a boring text page that tries to force information about a new product or promotion? Of course not. A customer wants to see eye catching, well designed email templates. An email campaign should be well thought out, so that you can communicate your message quickly, and capture people’s attention to bring them to your sure. Ultimately, the goal is to increase traffic and increase business.

Much like designing a webpage, to design an email campaign takes artistry. It takes planning and well thought out visual concepts. Aside from that, it takes research. DsquareD Media promises to track the statistics for any email campaign, communicate them with our customer, and plan to make adjustments so that the next email campaign can yield better results. A successful email campaign takes patience, good judgment, and a well-executed plan.

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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