Social media is one of the most powerful online marketing tools there is. The new explosion of social media has changed the way we look at the world, how we interact with our peers, and how we retrieve our information. Social media is different from other marketing schemes because of its sharing capabilities. In the marketing world we call this sharing capability “going viral.” Products and services and websites now have the ability to market themselves.
The term viral has come of age in the social media boom. It’s an analogy that compares information to catching a common cold. Just like a cold, the information spreads through people through sharing. It will start with one person, that one person will share information to 3 friends, who share it with 3 more friends. Social media gives websites the power and capacity to grow exponentially. The information will spread like a virus, hence the term “going viral.” Unlike print advertising, the internet gives advertising lots of new mediums to express under. For instance, websites can host videos, songs, articles, interactive polls, etc. These actions get the user and customer involved in your website and product. Through these interactions, social media gives you an opportunity to build a community, and therefore a reputation. Once you have built a community and a fan base around your website, you have solidified your online presence. This will undoubtedly increase traffic to your website. Social media is an extremely powerful tool that will enable you to spread the word, gain exposure, and most importantly provide traffic to your site.
The excellent staff at DsquareD Media understands all marketing concepts through social media. There are multiple social media sites that can work together to help grow your business. We have the capacity to manage social media campaigns for our customer, or we can answer questions so they may become self-sufficient. We will do whatever is necessary to help our customers grow.
