Social Media Marketing (SMM) is the process of raising the visibility of a brand and its website on social networks. While this is still a phenomenon in flux, it has matured enough so that everyone from individuals with a blog to corporate companies with enterprise needs can use SMM tools to run marketing campaigns and promotions on the networks. There is also an added advantage in the fact that you can monitor and measure the ROI from each campaign.
Popular social media websites include:
Most companies realized and accepted the branding power of social media, even before it became a mainstream marketing channel. The simple act of being able to have a presence that hundreds of millions of consumers can relate to and connect with is too valuable an opportunity to pass up. The same applies for CRM and for promotions, such as giving away free prizes and discounts to anyone who follows or likes the company’s social network accounts. The returns (e. g. web traffic and conversions) are even bigger as more and more people join the company’s circle of friends and followers.
PPC campaigns on social networks are more targeted and provide bigger returns because the ads can be tailored to match information already provided to the network by the user. One little known aspect about social networks is social search. For example, Facebook has recently launched Graph Search. If someone wanted to know which restaurant friends in a certain area or city prefer, Graph Search can provide the exact answer. The advertising possibilities for this kind of geo-targeted social search queries are mind-boggling.
Would you like to learn more about the South Florida Social Media Marketing services we offer? For more information contact Dsquared Media today!
Did you know?
Approximately 63 percent of social media marketing clients also perform SEO.
Search engine optimization and email marketing were the top two marketing channel choices for respondents in a survey that asked what other channels they prefer in addition to social media.