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Successful Techniques for Banner Ad Design

Danny Donovan
June 7, 2013

Banner ads are the most common type of promotional print materials. Whether you look at online advertising space or offline, there are banners everywhere. Every industry engages in advertising with myriad strategies and banners form an integral part of any plan. Given the fact that the virtual marketplace as well as the brick and mortar world is flooded with banners and promotional materials, succeeding has become a challenge for all and sundry. Since not much can be done with banners as there is very little scope, everything boils down to the design.

Whether or not your banner would manage to entice the audience will depend on the kind of work a company working on the graphic design in Florida is capable of. Here are some banner design success techniques that businesses as well as Florida web design companies must make a note of.

Color

Over the years, there had been a consensus that blue and yellow were the favorite colors for banners. That was not only from the perspective of Florida web design teams but also for businesses and users. Albeit there were maroons and all kinds of color combinations but the simple shades of blue and yellow have been the biggest drawers. Time has changed and the conventional colors have been overdone. Black and white is getting back to the fray and they are making a comeback with much aplomb.

While there may or may not be consensus on that but ideally, the colors should be chosen based on the background and shades present on the place where the banners would be placed. Contrasting colors are not always the solution but appealingly distracting are certainly the ones to go for.

Message

The short tagline on banners often act as the single most decisive factor and it either compels a user to click on it or doesn’t cause enough intrigue. Whatever content or text is used, it should make someone curious. If a product or the eventual promotional message is popular then sharing a bit more is helpful but if the product, service or offer is not very common or something that customers are not really looking for then offering very limited information through the message works better.

Activity

Interactive banners are here and they would be staying for a long time in the future. Static banners and graphically enhanced ones or apparently 3D banners may still be around but those that allow the user to take part in the action, like playing games, clicking to do some magic or anything close to that would work wonders.

At the end of the day, Florida web design companies need to look beyond the obvious, think out of the box.

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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