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The Effect of Search Engine Optimization

Danny Donovan
January 30, 2013

Search Engine optimization (SEO) is the most effective way to bring organic traffic to your site. Organic traffic refers to web traffic in which people search for something (usually through Google, Bing or Yahoo) and was brought to your site. It means that the information your site provides is relevant to what they are searching for. This web traffic is the most sought after because the web user has come to your site for a specific reason, and you have what they want or need. Search engine optimization is very tedious, and really should be handled by professionals.

 

Google monitors how marketers use search engine optimization. Websites can be heavily penalized, even removed from Google, if they use “black hat” (unfair) search engine optimization tactics. The professionals at DsquareD Media understand all the rules and guidelines to run a proper search engine optimization campaign. We work hand in hand with our customers to plan and execute a well thought out search engine optimization plan. There are a few steps. First we discuss which keywords our customer website wants to be picked up for. Second, we will determine what locations the customer wants to get searched for, and finally we will create a plan to write and distribute content that contains the key words and locations that we are targeting. If done properly, search engine optimization has huge benefits and huge payoffs. However, it is a very tedious and specific skill that needs to be done right the first time.

 

DsquareD Media will handle all of your marketing needs. Search engine optimization is very important, and without it, it is difficult to get organic web traffic. As always, we feel what is important is planning. We promise to always communicate with our customers, to create and develop the best plan possible.

 

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Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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