What is video marketing and why it is important in today’s market?
If you are in business, or if you have any product, service, or idea to sell/promote, then good video marketing can really help expand your brand to an almost countless potential customer base.
Video marketing is no longer just about TV commercials which can be extremely costly not only to produce but also to air. As internet-based social media, news, and entertainment continue to boom, so does the potential market of customers.
With the explosion in popularity of sites like Youtube, short videos are easily uploadable and shareable via social media. These videos can also showcase themselves on websites and blogs, emails, etc. And, what’s really great is that uploading to most sites like YouTube and Pinterest is totally free!
One word has become very common in today’s lexicon, and that is the word “viral.” Just a few shares on social media can make a YouTube video go totally “viral” in a matter of just a few hours. But in order for that to happen, the content of the video is critical. Even if a video doesn’t go viral per se, a video with a good script and production can reach a great number of people. So, it’s very important that the video not only be of good quality but also properly target the intended viewers.
In addition to online exposure, video marketing is helpful in more traditional ways such as in-person video presentations, seminars, and business expos, etc.
Videos can be made one at a time as sort of a single message. Or, they can also be done as part of a video series or video marketing campaign. In the latter case, it can be very advantageous and cost-effective to produce multiple videos at one time. Then, launch them as desired for the campaign.
Studio videos are obviously shot in a studio and are ideal depending on the desired effect. It’s a controlled environment and is not subject to weather and other factors that affect location videos.
Location videos are filmable at your company’s facility or in another location relevant to the message of the video. For instance, a video intended to sell bicycles may be filmed in a park or such a scenic location.
Animated videos can be interesting and unique, as well as a very effective option, but usually require more creative scripting.
There is a lot that goes into creating a good video(s) for marketing purposes. Certainly, creating a video “in-house” by you or your company is possible. However, it’s a risky venture without having the proper know-how and resources to make the most effective video possible.
Consider using a company like DSquared Media to help produce your video and plan your marketing campaign. They have the expertise to put together videos that are of top production quality.
Additionally, they also can assure the videos get the most exposure possible through their SEO (Search Engine Optimization) strategies.