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Video Marketing 101

Danny Donovan
June 27, 2013

What is video marketing and why it is important in today’s market?

If you are in business, or if you have any product, service, or idea to sell/promote, then good video marketing can really help expand your brand to an almost countless potential customer base.

Video marketing is no longer just about TV commercials which can be extremely costly not only to produce, but also to air. As internet based social media, news, and entertainment continues to boom, so does the potential market of customers.

With the explosion in popularity of sites like youtube, short videos can easily be uploaded and then shared via social media, as well as being linked and or embedded on websites and blogs, emails etc. And what’s really great is that uploading to most sites like YouTube and Pinterest is totally free!

One word has become very common in today’s lexicon, and that is the word “viral.” Just a few shares on social media can make a YouTube video go totally “viral” in a matter of just a few hours. But in order for that to happen, the content of the video is critical. Even if a video doesn’t go viral per se, a well scripted and produced video can reach a great number of people, so it’s very important that the video not only be of good quality, but also be properly targeted to the intended viewers.

In addition to online exposure, video marketing can be used in more traditional ways such as in person video presentations, seminars, and business expos etc.

Videos can made one at a time as sort of a single message, or they can also be done as part of a videos series or video marketing campaign. In the latter case it can be very advantageous and cost effective to produce multiple videos at one time, and then launch them as desired for the campaign.

There are three basic formats in creating marketing videos:

  1. Studio Videos
  2. Location Videos
  3. Animated videos

Studio videos are obviously shot in a studio and are ideal depending on the desired effect. It’s a controlled environment and is not subject to weather and other factors that affect location videos.

Location videos can be filmed at your company’s facility, or in another location relevant to the message of the video. For instance, a video intended to sell bicycles may be filmed in a park or such scenic location.

Animated videos can be an interesting and unique, as well as a very effective option, but usually require more creative scripting.

There is a lot that goes into creating good video(s) for marketing purposes. While a video can certainly be made “in house” by you or your company, it’s a risky venture without having the proper knowhow and resources to make the most effective video possible.

Using a company like DSquared Media to help produce your video and plan your marketing campaign is your best bet. They have the expertise to put together videos that are well scripted and top production quality.

Additionally, they also can assure the videos get the most exposure possible through their SEO (Search Engine Optimization) strategies.

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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