April 8, 2013 | Web Design

Web Page Optimization

Not many years back, a company catering to graphic design in Florida would be doing just that and it need not have offered any associated services. Today, it is normal to expect a Florida web design company to also offer internet marketing services. It is unavoidable because website design and internet marketing have become very closely interlinked, courtesy search engine optimization.
Search engine optimization is one of the most significant aspects of online marketing. A website today is no longer just an online presence or an online business card of a company. It is practically a sales pitch. It is similar to an advertising or promotional brochure and if the site also allows purchase of products or signing up for services then it is a complete virtual office of a business, having a sales wing, accounts and customer service departments.
Web page optimization has become as important as the very basic graphic design in Florida. To gain the much needed edge over competitors, every company should get its Florida web design team to optimize every webpage on their website. Here are some ways to optimize the webpage.
URL
Typically, web pages were titled as Home, About, Services, Contact and similar URL extensions. This conventional nomenclature doesn’t work today. The URLs should be optimized and should target the keywords that users would search online to get to such a site. Thus, a roofing company in South Florida can have the services page as ‘South Florida roofing contractors’ which a South Florida web design company might include in the URL as ‘www.abcde.com/south_florida_roofing_contractors’ instead of the traditional ‘www.abcde.com/services’.
What this does is it immediately gets the page indexed with search engines like Google and Bing and when users search for South Florida roofing contractors, the search engines know that the webpage is one of the most relevant pages in their directory.
Content
The content on a webpage should also be optimized. Typically, a Florida web design company would create textual content that is rich with the targeted keywords. Apart from filling up the textual content with keywords, there is also a need to have a keyword centric relevant title and descriptions that offers a short synopsis of the entire content. Not all users would read 500 words to know what is being talked about and the description helps in users to know if the page is of relevance. This is similar to the protocol used by search engines where they allot relevance to a webpage by assessing the description, known as Meta description.
 

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