What is a media kit? Media kits are full promotional packages that can help you communicate with customers and colleagues. Are you hosting an event, launching a new product, starting a new company, or merging with another one? If so, don’t forego a media kit designed, composed and arranged by the expert graphic designers at Dsquared Media. Our finely crafted press materials are the best in the business — fashioned with style and precision that is sure to promote your brand and generate more business!
Media kits are forms, brochures and other packets of promotional print material that are designed to give your business publicity in the press. Their role in advertising and public relations is comparable to that of a restaurant menu or theater program: conveying useful brand information for your audience to digest.
Regardless of the business that you are in, you can be sure that you are going to need to leverage the exposure you will attain from a well-designed media kit. Some common uses they are purposed for include, but are not limited to:
New product launches
New company launch announcements
Change in ownership/membership
Trade shows & industry events
The goal of a media kit is to give your company exposure on one of the aforementioned premises. In order to attain that exposure, the kit must be as accessible and easily consumable as possible, and it is this reason that quality design is so crucial. If your press kit is poorly arranged or hard to understand, few reporters will even browse through it. In fact, if it does not catch their eye almost immediately, there is a very little chance that it will be touched at all.
In addition to ensuring that the quality and appeal of your media kit are second to none, we also arrange it to contain all the necessary information, which may include:
High-resolution graphics that represent your business, including staff, location, products, and your logo.
An overview of what your company is, what it does, and the products/services it provides.
A brief history of your company, its evolution and significant benchmarks, as well as any awards and accolades it has been praised with.
Executive profiles of your leadership, including the owner, management, officers, and board.
Current news and events relevant to your company and the purpose of your media kit.
Contact information including not only name, address and phone number, but also your website, social media information, and a map image of your location.
What is a media kit? An invaluable marketing tool.