What is a Media Kit, and Why Do I Need One?

February 3, 2017

What is a Media Kit?


What is a media kit? Media kits are full promotional packages that can help you communicate with customers and colleagues. Are you hosting an event, launching a new product, starting a new company, or merging with another one? If so, don’t forego a media kit designed, composed and arranged by the expert graphic designers at Dsquared Media. Our finely crafted press materials are the best in the business — fashioned with style and precision that is sure to promote your brand and generate more business!


What is a Media Kit?

Dr. Jamie Alexander, D.D.S., P.A. Media Kit

Why You Need a Media Kit

Media kits are forms, brochures and other packets of promotional print material that are designed to give your business publicity in the press. Their role in advertising and public relations is comparable to that of a restaurant menu or theater program: conveying useful brand information for your audience to digest.

Regardless of the business that you are in, you can be sure that you are going to need to leverage the exposure you will attain from a well-designed media kit. Some common uses they are purposed for include, but are not limited to:

  • New product launches

  • Event announcements

  • New company launch announcements

  • Change in ownership/membership

  • Mergers/acquisitions

  • News conferences

  • Trade shows & industry events

  • Special offers

  • Re-branding


The goal of a media kit is to give your company exposure on one of the aforementioned premises. In order to attain that exposure, the kit must be as accessible and easily consumable as possible, and it is this reason that quality design is so crucial. If your press kit is poorly arranged or hard to understand, few reporters will even browse through it. In fact, if it does not catch their eye almost immediately, there is a very little chance that it will be touched at all.

What Media Kits Contain

In addition to ensuring that the quality and appeal of your media kit are second to none, we also arrange it to contain all the necessary information, which may include:

  • High-resolution graphics that represent your business, including staff, location, products, and your logo.

  • An overview of what your company is, what it does, and the products/services it provides.

  • A brief history of your company, its evolution and significant benchmarks, as well as any awards and accolades it has been praised with.

  • Executive profiles of your leadership, including the owner, management, officers, and board.

  • Current news and events relevant to your company and the purpose of your media kit.

  • Contact information including not only name, address and phone number, but also your website, social media information, and a map image of your location.

  • What is a media kit? An invaluable marketing tool.

Have any questions about the use or value of a media kit? Call the #1 graphic designers in South Florida at 561-301-2361 to request a FREE QUOTE today!

Molly was raised in Maryland and moved to South Florida in 2013 to chase the sunshine and the thrill of navigating i-95 amongst the Sunshine State’s talented drivers. She is currently pursuing a degree in International Relations at Florida International University, but her true passion is writing. In her position, Molly writes keyword-driven blogs that cater to a range of industries. She also works on SEO campaigns and focuses on crafting content that builds clientele web presence and appeals to readers. In her free time, she enjoys disconnecting from the Internet in order to avoid obsessively correcting grammatical errors on strangers’ social media accounts.

As of January 14, 2021 - Dsquared Media remains working remotely during the COVID-19 Pandemic. If you need to reach us, please call 561-654-0237 and/or email us at hello@dsquaredmedia.net