Why do I need a Website?

Danny Donovan
March 14, 2013

If you’re a small business owner and are wondering how to reach a larger customer-base, it’s almost certain that you need to have a website if you don’t already. I realize that it can seem a bit intimidating for a lot of people, but with recent innovations it’s become a rather simple procedure to maintain and operate a successful website. You don’t need to have an IT degree to run a website. Let’s talk about some of the benefits that you’ll see from running a website and also why it’s important to have a website if you’re operating a small business.

A website is going to allow your company to look much more professional. A lot of people will actually become suspicious of a company if they’re not able to find them online. Nearly every successful company has a website, and people are much more likely to trust a company when they are able to research them online. It’s also a good idea to register your company’s name as a domain. If you fail to do so, your competition may decide to buy it and it could be bad for your company’s reputation.

You know just how important it is to provide your customers with a quality service; it’s basically the foundation of creating a successful business. When you create a website you will be allowing you or your staff to answer questions, guide your customers through the ordering process and also learn about your products and services. Design companies like Boca Website Design will offer you with a professional looking site that will be very appealing to your customers. This will make it easier for your clients to stay informed and it will in turn cut down on the costs that are involved with customer service. You will be able to setup an email account that can allow customers to contact you at any hour, so you’ll never miss a potential sale.

Promotion can be a very costly endeavor if not done right, and creating a website is a very cost effective way to promote your services or products. The internet is used by billions of people who are ready to spend money, so it’s obvious that you should have a website for them to learn about your business. Putting a contact form on your site will allow you to gain targeted leads that can translate to serious cash. If you fail to create a website for your company you are essentially shutting the door on potentially profitable customers.

Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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