March 4, 2013 | Web Design

Why is Good Website Design so Important for Businesses?

broadway_projectIt seems like stating the obvious to say that good website design is crucial to success in a world driven by Internet Marketing, but it cannot be overstated nonetheless.
More and more people prefer to do as much business online as possible, and the trend seems to be headed further in that direction for the foreseeable future.  When websites were a fairly new concept in years past, having an exceptional site was not nearly as critical as it is today as the online market has become hypercompetitive.  With so many good websites online, it is more important than ever to have yours stand out, but having it stand out becomes more difficult as the market gets more crowded.
The attention span of most people today is becoming much shorter than in the past.  Research shows that when people search the web that if they can’t begin to find what they are looking for within about 20 seconds, that they will most likely get frustrated and move on to the next search result/website.
Those are some of the reasons why three factors are of the utmost importance for having a successful website:  The first is having the best possible SEO (Search Engine Optimization) utilized for your website.  Keeping your site’s SEO up to the minute will have a tremendous impact on how many hits your website gets by improving your Google/search rankings.  In other words, the better your site’s SEO, the higher your site will appear when people do a web search.  If your site comes up on the second, third, or fourth page of the search results, then the likelihood of someone going to your site is very low.  But if you can have your search rankings as high as possible through a good SEO strategy, then you will greatly improve the chances that your site will come up among the first search results, therefore you get more hits for your site.
For instance, let’s say you have a fitness gym in Palm BeachFlorida and someone searches for “fitness in Palm Beach” or “Gyms in South Florida,” if your Google ranking is low, then by the time they would happen across your site they most likely will have found another gym to fit their needs.  It’s well worth the investment to insure that your SEO is the best it can be.
The second factor is aesthetics: Getting people to your site means very little unless you can keep them there.  That’s why aesthetics are crucial.  Most people like attractive things.  Think about it, if you see a person who is good looking are you not more likely to look at them longer than a person who is less attractive?  How about if you were to visit a park?  If the park has brown grass and dead trees and has little to offer in the way of scenery, then how much time would you want to spend there, especially when the park just down the road is full of beauty?  The same applies to a website; if the site is attractive and aesthetically appealing then people are far more likely to be drawn in for a longer period of time.  If not, then they will move on to the next one.  “Design”, as one web designer put it, “is what articulates your marketing message.”
But the first two factors are rendered mostly worthless unless a third is utilized:  The third factor is to have your site be as user friendly as possible.  There again it seems like overstating the obvious, but it cannot be overstated.  The ultimate goal of your website is to provide your customers and potential customers with the information/service they desire as quickly as possible.  Along with the previous two factors, this is one factor where utilizing the help of a web design company like DSquared Media can make all the difference.  There are certain ways that a website and its tabs and pages can be laid out that can make it the most effective and user friendly, but having that knowledge is crucial.  DSquared is one of the top SEO companies out there and they have the expertise to set up a website design in such a way that it will be as user friendly ass possibly, along with having good aesthesis and search ratings.
Good overall web design and search rankings are crucial for a website to succeed in today’s ever more competitive online marketplace.  Don’t let poor design and low rankings hold your site back. Hire South Florida Web Design Firm, Dsquared Media to help your business succeed online.

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