Carter Viss’s incredible journey from boating accident victim to marine conservation advocate is deeply personal and emotionally compelling. The challenge was designing a site that honored this journey while building trust with donors, informing the public, and inspiring action—all without overwhelming the visitor with information.
Our team created a clean, mission-driven site with powerful imagery, clear calls to action, and a structure designed to support donations, shop purchases, events, and storytelling. We started by centering the site around Carter’s story, using full-width imagery and thoughtful copy to draw visitors in. From there, we built out the e-commerce section for showing support through purchases that directly support the foundation’s mission, an educational resources section, and tools for media and event promotion. The design blends clarity with emotional impact, incorporating oceanic hues and clean navigation for a seamless user experience.
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