March 11, 2019 | Marketing

Considering a Facebook Marketing Strategy for Lead Generation

When it comes to running your own business, it can seem difficult to spread the word about the amazing services you have to offer. Getting your business’ name “out there” can be pretty challenging for many people. So, if you’re struggling to let people know about your company and services, know that there are others in the same boat. But, you don’t have to stay there. There’s a solution and it involves spreading the word about your company to people who already know who you are. You can increase the number of people who are visiting your website and, ultimately, requesting your products or services. How? Well, simply put, you can do this by developing and using a Facebook marketing strategy. That’s right; you can use social media to tell people all about what you’re offering. Allow us to shed some more light on the subject!

Using Facebook to Advertise Your Business

Social media has proven to be one of the most influential platforms in today’s world. From telling people which gaming apps to install to making online shopping even more accessible, social media does it all. Facebook especially has made much progress in helping business owners to increase their audience reach. Of course, more publicity leads to more business. So, a Facebook marketing strategy could be just what most companies need in order to step up their advertising game and, eventually, become exposed to a much larger consumer market. If you’re a business owner who is trying to expand your viewing (and purchasing!) audience, social media can help you in ways you might not have imagined. Facebook marketing can definitely be used to your advantage. Now, let’s talk a little more about the logistics of this type of marketing and how you can make sure you’re getting the most out of your company’s Facebook marketing strategy.

Perfecting Your Facebook Marketing Strategy

Whether you’re a local business, have a brand, or work with a non-profit organization, a Facebook marketing strategy can help to increase exposure for you. In other words, this social media marketing can literally cause way more people to see your services and products. But, there are both right and wrong ways to approach social media marketing. Believe it or not, some efforts have been very unsuccessful because the approach wasn’t quite right. See, just as with any product or brand, you have to know your audience. It’s important to nail down the kind of individuals you’d like to target. Who do you want to buy your product? Who should be using your services? What’s the best way to catch their attention? These are all questions you should be asking as you consider developing and using a Facebook marketing strategy.

How Facebook can Retarget to Select Audiences

Facebook can do more than just show pictures and videos of your services. It can work with you to bring newcomers as well as returning viewers. Through something special called “retargeting”, Facebook can remind people about your business. Basically, if a person has visited your website, landing page, previous ads, and even emails, ads on Facebook can appear in their feeds. With a number of approaches, you can pinpoint audiences on Facebook who have already shown previous interest in your goods or service. This helps you to prevent your business from being pushed to the back of people’s minds once they leave your website/landing page/email/etc.

We Can Help You Out!

Now that we’ve discussed some of the benefits of using Facebook to help get your business out there, let’s talk about how to make sure your approach works. Here at Dsquared Media, we work to help companies like yours get the exposure and business they need in order to thrive. We do this through many different avenues, one being Facebook! There are a number of statistics, logistics, and analytics to both decide upon and evaluate before, during, and after a Facebook campaign runs. Dsquared Media can offer a Facebook campaign manager to provide not only the substance of your ad, but the remarketing strategy which will allow for better lead generation and conversions!

It’s not always easy for business owners to focus on the advertisement and marketing side of things. A lot of the most important components can get lost in the mix. This is why it’s critical to have a little help from a promotional Facebook manager and professionals who know just how to deal with social media marketing.

If you’re ready to give your business the boost it needs in order to thrive, just contact us here at Dsquared Media today!

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