It can be productive to specify one dimension of a website to get the results you want; whether providing new and exciting information about your business, heightening user engagement on your website, or promoting product sales.
Landing pages are essentially a web page that can be “landed” on by internet visitors through multiple outlets. These landing pages stand alone from your business website and provide a specific function; to convert internet visitors into customers. Sure, potential customers can type in your URL to get to your website, but what about people that don’t even know your business exists? Landing pages are what drive traffic to your site and boost website sales. Typically, there are two types of landing page design to choose from; click-through and lead generation.
Click-through pages are used to create a “sales funnel” that psychologically prepares a visitor to click through to your website and then convert into a customer. Typical sales funnel landing page for an e-commerce website will focus on a single product, going over its features and benefits and possibly offering reviews of it. This incentivizes the potential customer to navigate through the link to the product page and make their purchase.
Lead generation is another common purpose that a landing page may serve. These landing pages employ a “carrot at the end of the stick” method for drawing visitors in. These may be:
With lead generating landing pages, you can capture a visitor’s email and name. This creates a connection with them and allows you to eventually convert them into a customer over time as you prove your value.
Quality landing pages need to incorporate a number of key elements, each of which the expert designers and web developers at Dsquared Media implement with perfect precision:
One-Dimensional: By definition, landing pages are not as dynamic as proper websites. All outbound links implemented on your business landing page will direct visitors toward your actual website (or social media when it is called for) to increase traffic to your website and convert visitors into customers.
Headline & CTA: The first thing any visitor will notice is the top of the page, so this component must be specially optimized for conversion. Headlines ought to be eye-catching, vibrant, and followed by a call-to-action (CTA) button such as “Buy Now!” or “Subscribe Today!”. This provides visitors with an option to become a customer with one click.
Value Proposition: Last but not least, landing pages must convince visitors of the value of your company. What makes you, your product, or your service so special? We will incorporate this into your landing page design. Valuable propositions will often make use of testimonials, reviews, and listed benefits; all of which provoke potential customers to gain trust for your brand.
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