January 29, 2019 | Marketing, SEO

7 Questions to Ask When Hiring a Professional SEO Company

If you’re working to get your business up and running, it may be hard to know where to start. Maybe you’ve thought about getting your website off the ground to gain more exposure. The best way to do that is to optimize your website and create a strategy that will give your business a better platform. Search engine optimization, more commonly known as SEO, is one of the best things you can do to build that platform. Optimization experts can help you to get your website into shape, helping you to reach more clients. Basically, these companies work to help businesses do well by increasing a search engine’s ability to recognize the businesses. Commonly used search engines include Google, Bing, and Yahoo. So, a professional SEO company can help to boost the number of people who see your website.

But, when you’re looking for help to increase your search engine visibility, it’s a good idea to know all the right questions to ask. The more you can learn about the methods and approaches these companies use, the better your chances are of finding the right company to help you. SEO plays a pretty big role in how well your website does, which contributes to your business’ success! Needless to say, it’s important to get the right people to help you with your search engine optimization efforts. Let’s talk about 7 of the most important questions to ask when hiring a professional SEO company.

Question #1: Ask About Keyword Integration

A lot of people are not really sure what this term means, and that’s okay! Here’s a quick explanation for you: “keyword integration” is pretty much SEO 101. Keywords are terms that people type into search engines when they’re looking for something specific. Finding the right keywords to promote your business is something that the SEO company can do. So, it’s important to ask them if they plan to do so. And, if they do, find out how successful they’ve been in doing this in the past.

Question #2: Plan for Content and Social Media Marketing?

Content marketing is the use of online material in order to promote (market) a business or service. Basically, you can use things like social media and blog posts in order to advertise and market the things your business has to offer. Ask your SEO specialists if they can help with content marketing in order to increase your website’s search engine visibility. Also, in today’s world, social media is an extremely powerful resource. It can help you to reach more potential clients and customers. So, be sure to ask if and how the search engine optimization company will use social media to market your business.

Question #3: What About User Experience?

If people have trouble navigating your website, understanding your services, or finding a phone number or email address to help them contact you, they probably won’t visit your site again. Fewer visitors equals less business for you. Of course, that’s not what you want. So, as you speak to various experts, find out how they will make sure that the user experience is a good one.

Question #4: Can You Help With Mobile Speed?

Your website’s mobile speed and page speed are ranking factors for Google. This means that Google recognizes just how important speed is to the user. So, if your site has good mobile and page speed, this will really help to get your website seen by more people. It’s a good idea to find out how the professional SEO company you’re consulting is going to be able to help with this.

Question #5: Ask About the Company’s SEO Method Integrity

You’ll want to make sure the SEO experts you hire are using the best methods. Be sure they will take an approach that won’t lead to any banning or penalizations from Google. Ask about how the company will work to avoid any of these problems.

Question #6: How Often Will You Communicate With Me?

It’s important to know how your SEO consultants will communicate with you and keep you in the loop. Will they send you monthly reports? Will they explain what they’ve been doing to help your business and discuss conversion metrics with you? Can you get in touch with them if there is an issue or if you need help with something? Be sure to ask about this!

Question #7: Discuss Timeline and Budget

If you have a deadline and a particular budget, be sure to discuss this with the company you’re consulting. This information will help them to figure out how to best help you achieve your goals!

Let Dsquared Media Help You!

If you want to take your website to the next level and get more exposure for your business, call us here at Dsquared Media! We’re here to answer any questions you may have about a potential SEO campaign. And, we can set you up to reach more potential customers on the internet with our integrative SEO strategies. Call 561-571-8599 to find out how we can help you!

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