If you get any business at all through your website, your business website is a part of your marketing plan. And, with more and more people each day turning to the internet for answers about which companies to use and purchase from, an online presence is more crucial than ever. However, the internet changes with time. So, it’s important for those utilizing the internet to reach consumers and clients to stay within internet trends to offer the best website experience they can. This way, they can continue to obtain internet guests, leads, and sales. Unfortunately, if your business website is already only a few years old, it may be time to consider some editing. And, maybe even a complete website redesign. If you’re wondering if your website may need a makeover, here are some clues.
When people can’t find what they’re looking for on your website, they’re most likely to click off your site to find the information they need elsewhere. The most common reason for people not finding the information they need on a website is poor navigation. The navigation of a website is the organizational approach a website gives users in order to navigate from page to page. Typically, this includes a navigation bar that’s consistently shown on every page, showing the most popular and useful pages on the site at all times. Website navigation can be completely customized and can be simple or complex. So, it’s important to choose and utilize navigation that promotes movement on your website, allows for easy navigation between information, and is straightforward enough to be easy-to-use.
If you’re finding that bounce rates are high on your website, it means people are leaving your site because they can’t find what they’re looking for. This could be an indication that your website has poor navigation.
Your brand is the image that comes to mind when people think of your business. Rebranding can help reset your brand to connect with new audiences, remain competitive, improve brand awareness, and more. Your website should showcase your brand in a way that incorporates various defining characteristics of your business. So, rebranding can include changing logos, business colors, graphics, marketing materials, and more. and, your website should showcase these rebranding elements.
If you’re planning on rebranding, a new website will help to implement the changes you want to make for your brand. And, work to be the forefront of your rebranding campaign online.
Has your website traffic decreased over time? Are you not getting as many leads as you want from your business website? This may indicate that you could benefit from a new website design. Overall, internet users are smart, modern, and adaptable. This means that they immediately know whether or not a website they’re on is up to par with usability, creative, and navigational standards. So, when most website users land on a website that’s outdated, they’re more likely to click away and look for the goods and services they need from a competitor. This makes redesigning websites to keep up with internet user growth important.
If your website was designed years ago and no longer brings enough people in to convert as many leads as you want, it may be time for a website design upgrade.
Most people use their tablets and phones to use the internet. That means if people are looking to find businesses that offer goods and services you do and your website isn’t mobile-friendly, they’ll look to your competitors’ sites that are. All of the websites designed by Dsquared Media incorporate mobile-optimized and friendly content, navigation, links, and more to provide the optimal experience for anyone who visits your website – whether they’re on a desktop computer or a mobile device.
If you want people who use their mobile devices to find and stay on your website, you’ll need a website designed with mobile integration in mind.
Aside from poor navigation and outdated website design, another reason people may not be staying on your website long enough to convert into leads is that your website is slow. People using the internet want things immediately. So, they’re not going to stick around to wait for your images, content, and other aspects of your website to load. If your website pages have high bounce rates and people are leaving your site before they find what they’re looking for, it could be a sign that your website is running slow. And, that this is the reason for your poor website performance.
If you want to keep people on your website longer, you need a website that’s fast enough to keep up with your users!
Here at Dsquared Media, designing beautiful, custom websites to perform optimally is our bread and butter. All of the business websites we design incorporate modern and updated approaches to ensure peak performance, usability, navigation, and optimization. Thus, allowing businesses to connect with more potential customers, create more relationships, and convert more leads into sales.
Think your business may benefit from a new website designed by the creative experts at Dsquared Media? Contact us today right from our website to learn more about how we can help. Or, give us a call at 561-561-8599.