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Transcranial Magnetic Stimulation (TMS)

In 2023, we took on the challenge presented by a client in the healthcare industry, specifically seeking to increase leads for their Transcranial Magnetic Stimulation (TMS) therapy services. Having previously experimented with Facebook ads without achieving the desired results, they turned to us for our expertise in driving targeted leads through strategic online advertising, specifically with our Google Ads service.

Client Background
Facing setbacks with Facebook ads, they sought a more effective approach to attract potential clients interested in TMS therapy, a non-invasive treatment for various mental health and neurological conditions.

January 1, 2023 - December 31, 2023
49,903 Up
3,685
7.38% Up
$54,900.01 Up
$14.90 Up
170 Up
4.61% Up
71.48% Up

Challenges Faced

The client’s previous experience with Facebook ads included challenges to effectively convert leads interested in TMS therapy. The competitive field of mental health and the definition of their target audience were significant obstacles within their marketing efforts.

Strategy Implemented

To address the client’s challenges, we developed a strategy that focused on leveraging Google Ads to target potential clients actively seeking TMS therapy. We conducted extensive keyword research to identify relevant search queries and tailored ad copy to resonate with individuals seeking information about TMS treatment options. By optimizing ad placements and bids, we aimed to maximize visibility and drive qualified traffic to the client’s website.

Key Achievements

  • A Click Through Rate of 7.38%, indicating effective ad messaging and targeting.
  • Generated 170 leads through a combination of lead forms and phone calls, demonstrating the effectiveness of the campaign in driving conversions.
  • Maintained a competitive Average CPC of $14.90, optimizing ad spend to maximize ROI.
  • Attained a Search Impression Share of 71.48%, indicating strong visibility within relevant search queries.

The End Result

Our partnership with this client on this project showcases the power of strategic Google Ads management in achieving real results and driving business growth. By redefining targeting strategies, optimizing ad performance, and focusing on lead generation for TMS therapy services, we successfully put our client in the position to attract qualified leads and expand their customer base.

Our Capabilities

Brand Strategy

Brand Strategy

Graphic Design

Graphic Design

Web Design & Development

Web Design & Development

Digital Marketing

Digital Marketing