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Paver and Landscape Design Company

In August 2023, D2 was approached by a local paver company looking to start a new business in the Palm Beach County area. Recognizing the importance of a strong online presence in driving business success, the client sought our expertise in crafting an effective Google Ads campaign to attract potential customers and establish their brand.

Client Background:
This client was starting on the journey of establishing a paver company in Palm Beach County. With a clear goal of using Google Ads to generate leads.

August 1, 2023 - December 31, 2023
5,675 Up
284
5% Up
$5,563.35 Up
$19.59 Up
80 Up
28.17% Up
56.59% Up

Challenges Faced

Launching a new business in a competitive market presented a number of challenges for this client. With limited brand recognition and a need to quickly establish a customer base, they sought to maximize the effectiveness of their advertising budget to ensure a successful launch.

Strategy Implemented

To address the client’s objectives, we developed a targeted Google Ads campaign tailored to the unique needs of their business and the preferences of their target audience in Palm Beach County. Using keyword research and ad optimization, we developed compelling ad copy designed to capture the attention of potential customers actively seeking paver services in the area. By allocating ad spend carefully and optimizing bidding strategies, we aimed to maximize visibility and drive qualified traffic to the client’s website.

Key Achievements

  • A Click Through Rate of 5%, indicating strong ad engagement and relevance to the target audience.
  • Generated a total of 80 leads, comprising both lead forms and phone calls, demonstrating the effectiveness of the campaign in driving conversions.
  • Maintained a competitive Average CPC of $19.59, optimizing ad spend to maximize ROI and cost-effectively acquire leads.
  • Attained a Conversion Rate of 28.17%, highlighting the campaign’s success in converting leads into potential customers.
  • Improved Search Impression Share to 56.59%, indicating increased visibility within relevant search queries and driving brand awareness.

 

Real, Data-Driven Results

This case study defines the power of strategic Google Ads management in driving business success and establishing a strong online presence. By creating a targeted advertising campaign specific to the unique needs of this business and the preferences of their target audience, we have successfully positioned our client for success in the competitive Palm Beach County market.

Our Capabilities

Brand Strategy

Brand Strategy

Graphic Design

Graphic Design

Web Design & Development

Web Design & Development

Digital Marketing

Digital Marketing