TRUSTED BY THOUSANDS OF COMPANIES
IN 100+ COUNTRIES

Luxury Transportation Company

In 2023, D2 was brought in to revitalize a Google Ads campaign for luxury transportation company in Lauderdale. Frustrated by the performance of their previous campaign and the low volume of calls generated, they sought our expertise with their online advertising efforts. This current study showcases results over one year. We still actively manage this campaign.

January 1, 2023 - December 31, 2023
72,455 Up
15,165
20.93% Up
$65,330.92 Up
$4.31 Up
1,195 Up
7.88% Up
34.15% Up

Challenges Faced

Upon reviewing the client’s existing Google Ads campaign, it became evident that the challenge lay in the low volume of calls generated despite significant ad spend. This discrepancy indicated inefficiencies in targeting and ad messaging, resulting in missed opportunities to convert leads.

Strategy Implemented

To address these challenges, we implemented a strategy aimed at optimizing targeting, improving ad messaging, and maximizing conversion opportunities. We conducted keyword research to identify high-intent search queries and tailored ad copy to resonate with the target audience. Additionally, we optimized ad placements and bids to enhance visibility and drive high-quality traffic to the client’s website.

Key Achievements

  • A Click Through Rate of 20.93%, indicating highly effective ad messaging and targeting.
  • Generated 1,195 leads, including a combination of lead forms and phone calls, representing a significant increase in conversion opportunities.
  • Maintained a competitive Average CPC of $4.31, optimizing ad spend to maximize ROI and cost-effectively drive leads.
  • Attained a Conversion Rate of 7.88%, demonstrating the effectiveness of the campaign in converting leads into customers.
  • Despite facing challenges, improved Search Impression Share to 34.15%, indicating increased visibility within relevant search queries.

Results Made Real

Our collaboration with this service industry client defines the transformative impact of Google Ads management in driving business growth and increasing conversion opportunities. Refining targeting strategies, optimizing ad performance, and prioritizing lead generation allowed us to successfully improve our client’s online advertising efforts.

Our Capabilities

Brand Strategy

Brand Strategy

Graphic Design

Graphic Design

Web Design & Development

Web Design & Development

Digital Marketing

Digital Marketing