October 2, 2018 | Marketing

5 Ways to Increase Your Business’ Online Presence

Whether you’re just starting a business or have been working within an industry for years, being online is as important as ever. However, even if you’ve caught on to the internet marketing wave years ago, it can be challenging to keep a website gaining the traffic you want and need. Fortunately, there are some things you can do to make sure your business website has the online presence you require to meet business goals.

1. Offer a Website Design that Draws Attention

Sure, having a website is important. But, having a website that doesn’t stand out doesn’t do a business any favors. In fact, having an ugly or outdated website design could actually hurt business. Rather than encouraging individuals to return to a website or utilize a company’s service or products, a bad website design may discourage customers away from doing business with a company.
Internet consumers expect websites to be easy to use, available on all their devices, and work fast. Without these attributes, internet users are likely to spend less time on your website and go back to their Google search to find your competitor.
Fortunately, hiring a great website design team can set you up with all you need for a fast, mobile-friendly, and easy to use website. Here at Dsquared Media, we have over 6 years experience designing high-quality, custom websites to perform at top speeds and offer potential internet users the experience they expect.

2. Have an Effective Content Strategy

Content is one of the biggest driving factors when it comes to Google searches. Google crawls every website to determine if they’re a good fit for specific keywords and terms related to internet user searches. And, it does this by filtering content on a website to calculate a content’s worth in terms of originality, diction, influence, and relative information. Without content, a web site’s pages are virtually worthless. So, investing in a content strategy is important for anyone wanting to more better internet traction.
Here at Dsquared Media, we offer content generation as well as complete SEO campaigns. These strategies are geared toward effective content creation, placement, and utilization so Google can recognize a website as credible and informative. This way, websites can rank for more keywords, higher searched terms, and drive more traffic.

3. Update Your Business Listings

Testimonials of product reviews and services are a great way to promote business branding in a positive way. And, businesses that are transparent in their reviews build a brand people can trust. But, business reviews on the internet can be found on more than just Facebook and Google.
Nowadays, people don’t look to local listings for business addresses and phone numbers. In fact, most local listings are no longer even available in paper form. The way local listings work has transformed and adapted due to the internet. But, people still use these listing sites to get the information they need about local businesses. And, leave their reviews. Currently, there are a number of business listing sites including:

With an SEO campaign, like our service offered by Dsquared Media, signing up with local and universal listings is part of the process. While there are many free listings that you can add your business to manually, we go above and beyond to find listings you may not be aware of. This way, you can reach more people on the internet and grow your brand in an effective manner.

4. Interact with Your Internet Following Through Social Media

Managing business social media accounts is a great way to increase your online presence. Naturally, your customers or those who are interested in your brand will start to look for you on social media. And, when they find you on social media, they’ll use the sites to ask questions, get information, read reviews, and build trust in your brand. If you either don’t have a social media presence or neglect your social media accounts, you lose this opportunity to gain trust. Furthermore, you miss out on the opportunity to increase your internet presence.

5. Create a Backlink SEO Strategy

Backlinking is an SEO strategy that involves gaining website credibility (in the eyes of Google and other search engines) by linking to and from other credible websites. Basically, the major search engines know that credible sites won’t link their web pages to non-credible sites. So, they use this as a factor in determining SEO. In other words, a backlink is a link to another site to help boost SEO.

To gain insight into how much SEO power a website has, the term “domain authority” was created. Domain authority is a number (1-100) that can help to determine whether or not a website has success with SEO. When a web page links to an outside website with a high domain authority, the initial website’s domain authority is boosted in return. And, has a better chance of being shown higher in search results, awarded snippets, and driving more traffic to a website.
But, how does a website or webpage get a backlink? It’s harder than one might think. Investing in SEO services is more than writing blogs. It’s about obtaining effective backlinks to credible websites. Here at Dsquared Media, part of our SEO campaign includes a backlink strategy for each of our clients. Our backlink efforts are influenced by a number of relationships gained over time with like-minded organizations looking to also increase backlink efforts. With utilizing these relationships, we obtain effective and helpful backlinks through guest postings, informative infographics, and keyword-influencing outbound links.

Increase Your Website’s Online Presence

Wanting to reach more people on the world-wide-web? Dsquared Media can help! Give us a call today to talk about how we can help boost your internet presence with a web design or SEO strategy at 561-654-0237.