Humor yourself with a thought experiment for a moment. When was the last time you bought a product or service due to hearing about it from an advertisement, cold call, or flyer? If you are like most people, you may have realized that this form of marketing is a dying breed. Marketers can no longer rely on these traditional “outbound” marketing techniques. Instead, a new kind of marketing has taken over the internet. It’s called inbound marketing, and it’s ruling the web on click at a time.
What is inbound marketing? What is outbound marketing? And how are the two different? All forms of marketing are designed to entice customers/potential customers into buying a product or service. Where inbound and outbound marketing differ is in how they accomplish this task.
Outbound marketing seeks to go outside to bring customers in. By contrast, inbound marketing is more subtle, seeking to bring customers closer to the brand when they are already “in”. These examples help to illustrate the difference:
What makes inbound marketing so effective? There are a few qualities:
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