February 3, 2017 | Graphic Design

How Custom Promotional Products Can Boost Your Sales

Promotional material is the key to an effective and dynamic branding strategy. You don’t want to be just another firm in your industry. You want to be the firm. You want people to see your logo and instinctively know what it is — and this is what promotional material does. Whether it’s signage, flyers, or a tradeshow banner, graphically appealing custom promotional products that stand out from the crowd will allow your brand to stay in people’s minds and advertise without even trying.


People often doubt the power of effective signage. However, consider the effect of a well-placed banner or an eye-catching billboard. Effective signage can be the difference between a dull, lifeless business and a personable brand that resonates with you for years. It’s also simultaneously the least expensive and most effective way to get exposure.

Signs are the only means of traditional advertising that market for you on a 24/7 basis — and our expert designers make sure they do this with unparalleled precision. Some examples of custom promotional products we have created for clients include signage for diverse industries such as acupuncturists and dance studio owners.

Trade Show Displays

Trade shows are one of the oldest and most timeless strategies in B2B marketing, providing excellent opportunities for industry professionals such as yourself to market and display their brands to both partners and competitors. Regardless of your industry, most fairs will feature hundreds to thousands of companies, and the only way you will stand out is with an eye-catching display banner. A simple, effective graphic is virtually guaranteed to bring new business, new connections, and new opportunities for growth!

Custom Promotional Products by Dsquared Media

At Dsquared, we design and create both print and digital promotional products, including logos, e-mail newsletters, t-shirts, and ads. These products have the benefit of creating a brand identity as well as communicating your services and sales to potential customers. One of the most effective ways to reach a broader customer base is to invest in well-crafted, quality graphic design work for promotional products.

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