Retain Customers By Providing the Best Ecommerce Solution

Danny Donovan
August 6, 2013

It is becoming imperative for any business to integrate an ecommerce solution to their existing website or developing an ecommerce site afresh. Online shopping is not a rarity anymore and people are buying almost everything online, from a car to insurance, an electronic cigarette to health supplements. Any graphic design Florida company can develop an ecommerce site but the approach can never be the same as that of a normal website.

While online shopping is convenient and having an ecommerce solution to get quick sales without a network of distributors or resellers, yet it is not a very simple exercise. Many customers are still anxious of online shopping and since your competing businesses would also have an online shopping cart, how is it that you would be different and how can you convince your prospective customers to keep buying from you?

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There are some mandatory features that a Florida web design team should inculcate in a website that has an ecommerce solution.

Simplicity

An ecommerce website should not be complicated. The design, layout and the graphic work should be simple. The objective of an ecommerce solution is to facilitate online sales and complicated designs or unnecessary graphic design on a Florida website would always be counterproductive. Besides, simple designs are easier to load and much more responsive. Interactive features can be used by a South Florida web design company but the site should be quick, the content must be precise and the entire shopping experience of a customer should be convenient.

Security

Security is the most important element of any ecommerce solution. The securities of the website, the safety of the personal and financial details of a customer through the payment gateway and privacy policy of the website or the company, are decisive factors for a customer. Any lapse in any of these attributes would lead a customer to opt out of buying from a site. From an https, indicating the overall security of the website and all the web pages, to a clearly laid out privacy policy and details about payment processing, a Florida web design team should consider security to be a more important factor than the design itself when it comes to an ecommerce solution.

Landing Pages

An ecommerce website should have distinct landing pages and these pages would cover all the products available in the inventory. Ideally, one webpage should be reserved for a product or service but if there are similar products or services then there can be more than one. This is quintessential because customers wouldn’t want to browse a heap of web pages to get through to one product that is of interest to them.

Navigation

An ecommerce website should be easily navigable. It should be hosted on a sturdy server, respond instantaneously and the customer should be able to get all the requisite features at the disposal of a click.

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Danny Donovan
Upon graduation, with little money and a ton of risk, Danny took his project and put his degree into action by starting his own website design business. With little direction, he began to learn the ins and outs of running a website development and marketing agency through trial and error. To start, Dsquared Media resided in a tiny 210 square foot office space located in Delray Beach, Florida that was barely room enough for employees to work. As time progressed, so did Danny’s knowledge on maintaining and running a successful business based on progressive marketing strategies. Currently, Dsquared Media employs 12 media professionals and is located in a space over 7 times larger than the tiny office in Delray. Danny attributes his success to a keen eye for intelligent design and an inspiration to live according to his passions.

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